Our latest update to the Social app lets you create video social posts on Instagram and Facebook in just a few clicks. 

Learn more about this exciting update and see a few reasons why you should incorporate video into your social media marketing strategy. 

How to create a video social post using the Social App

To get started creating a video post, you’ll first need to choose which of your connected social profiles you want to post on. Choose what Instagram and/or Facebook profile you’d like to use. 

Next, upload your video file. You can upload it from the new Media library, or select a video file directly from your device. 

Then, choose the date and time you want to schedule your post for, and create your social post draft. 

Once you’re ready, schedule your post using the Social Calendar. It’s that easy! 

The benefits of social video

In today’s social media landscape, video is one of the best ways to capture your follower’s attention.  Here’s why you should incorporate video posts into your social media strategy: 

It’s engaging

These days, people want to see videos on social media. Posting videos can be more engaging than just posting images, plus it can encourage more social engagement and shares. When you create and promote high-quality, interesting videos, not only will you grab your follower’s attention, they’ll share your content with their social circle as well. 

It’s great for storytelling

Videos allow brands to use both audio and visual elements to tell a story. Whether you’re announcing a new product or service, interviewing one of your team members, or filming a guided tour of your business, videos are a great way to communicate what makes your business special. 

And more!

Learn more about why video is a key part of any social media marketing strategy. 

Learn more about the Marketing 360 Social App

The Social App gives businesses the power to manage their social media marketing and grow their brand, all in one place. We also offer professional social media marketing services for businesses who want to take their social media strategy to the next level. Learn more about the Social app today.