When you type a search term into Google, you expect to get an answer that is worthy of your attention right away. With this expectation set so high, many people suffer from incredibly high bounce rates on their websites, which can damage their overall progress with Google. Making sure that your website is giving visitors instant answers is a very high priority, not only to the significance of your business, but to the user and to Google. To do this, the most important aspects of your website should include the following key elements- visibility, clickability and convertibility.   Your success is dependent on doing each of these things well; you cannot have one without the other.

Increase Visibility

Where does your website show up on Google? Your top priority should be to be the #1 spot on Google for search terms you are targeting. This could be for services you offer, products you sell, and many other great concepts that you want people checking your website for. To get yourself to be #1 on Google, you must have a sound SEO strategy that works! You should always check out what your competitors are doing, and know what is working and not working for them. On top of this though, you need to work your hardest to keep updating your website with fresh and relevant content that readers will want to read! Captivate your audience with fresh content, great aesthetics and of course all of the information they’ll need to find answers they’re looking for immediately when visiting your website.

Increase Clickability

Getting someone to pick your website on Google is one of the most important aspects of your company. When searching for answers on Google, you will be more likely to pick a website that shows relevance to the answers you’re searching for. In turn, if you aren’t paying for Top Placement Ads®, and you are looking to get to the top of Google, you must have a top notch and well developed SEO plan for your website, and most importantly Google must reciprocate your effort for doing so. In return, your webpages will be listed on Google. But, is the link that Google is showing eye catching and leading towards the instant gratification that many searchers are looking for? Moreover, is the clientele that you are after going to click on the link you’ve optimized? These are questions that you need to consider when increasing your clickability.
Increase Convertibility

Can customers convert easily? If you increase your visibility and increase your clickability, you should easily be able to increase your convertibility, right? No, clickability and visibility will not always lead to conversions. Having increased visibility won’t do anything for you if you aren’t visible to the clientele that you are targeting for your website. It is with extreme importance that all the content on your website is relevant to your service, product, or what you are selling,and that the relevancy will be able to connect with the reader. Moreover, if you’re providing customers with instant answers that include clear and concise information right away when visiting your website, you’ll be more likely to get the business you’ve been trying hard for.

Learn More about how to Market your Small business by reading our newest whitepaper, “Is Your Small Business Ready For Web 3.0?”

There are 20 key warning signs that your business is not ready for the next wave of small business marketing and you need to stay on top of it, if you plan to compete over the next 5-10 years. #marketing360reviews