Is your spa’s calendar looking a little too empty for your liking? When the success of your spa depends on your number of bookings, it’s important that your calendar stays full and your staff stays busy. 

To keep your calendar full, you need an effective marketing strategy to find new leads to turn into clients. But, where do you find these potential new clients?

According to one study, 97% of consumers use the internet in order to find local businesses. To reach these consumers, it’s important to have a strong online presence and effective online marketing strategy. One such way to improve your spa’s online presence is through paid ads. Read on to learn more about how spas can use ads to get more bookings and boost their online presence.  

What is paid advertising? 

There are many types of paid advertising available to spas today. From running paid social media campaigns, to creating ads on search engines, like Google and Bing, there are many types of online advertising that spas can use to grow their business. However, nearly all forms of online marketing share these three key benefits: 

1.) Measurability

Successful advertising starts with measurability. After all, how are you supposed to measure the effectiveness of your advertising if you can’t see how many new clients and/or bookings your advertising efforts brought in? Being able to measure leads from your ads not only helps to fine-tune your strategy — it can ensure your hard-earned ad dollars are spent on ads that work.

Before you start any paid campaign, make sure you have tracking in place to measure the ROI (return on investment) on your ads. This will save you money in the long run, and allow you to make changes to improve the effectiveness of your advertising efforts. 

2.) Advanced targeting

Think about who visits your spa the most. Knowing your target audience’s location, age, interests and other demographics is the first step in creating an ad campaign that reaches the right people. 

Once you have your target audience drilled down, it’s all about effectively reaching that audience with your paid ads. With digital marketing, you’re able to target your ads based on interests, demographic data and more, making digital ads a valuable addition to your spa marketing strategy. 

For example, Google ads lets you target based on demographics, intent, search terms, topics and more, allowing you to show your ads at the right place, to the right audience, at the right time. 

3.) Flexibility

Last but not least, digital advertising is flexible. Whether you want to switch up your ads to promote a new monthly schedule or increase your ad budget to highlight a new service, it’s simple to adjust your ad campaigns as needed to reach your advertising goals. 

See how Marketing 360® can help you book more clients

Let Marketing 360’s advertising experts focus on growing your spa so you can focus on running it. From creating a stunning spa website to developing strategic ad campaigns, Marketing 360 has the tools and talent you need to grow your business. See our plans and pricing today.