Writing ads is an art, you combine that with data, knowledge, and optimize effectively, your ads can explode increasing not only click-through-rates but also conversions. Anyone can sit down and create a set of text ads that meet the minimum criteria to get approved. But not anyone can sit down and create a set of text ads that deliver a positive ROI (Return On Investment) and grow your business. What is your strategy? Do you have a game plan? Do you have all the tools to be successful?

That is like saying anyone can play quarterback in the NFL! We all know that this is just not the case. NFL athletes and coaches work about 14-18 hours a day just to prepare for that one game on Sunday; preparation, game planning, studying film, and analyzing every player’s interaction and match ups for the upcoming week, it is a never ending pursuit of perfection. Here is a bit of information I was reading on NFL.com and about the 10,000-hour rule referenced back in 2006. “This is the idea that no one gets excellent at anything without roughly 10,000 hours of “deliberate practice.” A growing body of research suggests that elites in any field, whether in surgery, music, or sports, are not necessarily the people who are the most “talented” at a young age, but rather those who wound up working the hardest over many years.”

Greatness! What Does It Take?

Consider Bill Belichick future HOF (Hall Of Fame) coach of the New England Patriots; he has been coaching in the NFL in some capacity since 1975. In a recent NFL films documentary called “A Football Life, Bill wakes up at 4 a.m. every morning to prepare his team and works about 15-16 hours a day. This is his routine over the course of his NFL coaching career, he has put in approx. 70K hours, and I am only accounting for 7 months out of the year. That is what it takes to be great, your effort, your time, and your will to WIN. Now most business owners don’t have that kind of time to dedicate towards marketing their business they are focused on other aspects. This is one of the reasons 80% of small businesses fail, I get it. So what if you had someone to take care of that piece for you, someone that works harder than anyone else out there? You would do it! If you could hire Bill to run your business you would do it in a heart-beat. His work ethic, preparation, and knowledge is unmatched. You might be asking how this relates to writing text ads? Here you go. At the end of the day you don’t build a great Google Text Ad campaign on a whim or just doing the minimum, you need a world class marketing program that you can leverage. You need an experienced team of elites that poor their hearts into your business, you need a driven organization that innovates and doesn’t sleep until the pursuit of perfection is realized.

Knowledge, Build A Dynasty!

Out of the thousands of PPC audits I have personally ran for customers, campaigns researched, and keywords optimized over the years I have learned that a lack of planning, knowledge, and foresight when you start the build process will ultimately lead to failure. On our quest to grow Marketing 360®™ we developed a marketing suite of products that we have invested well beyond the 10,000-hour rule of greatness. Our strategies are time tested utilizing that latest technology to generate conversions and our Top Placement Ads® program is a driving force that allows small business owner to leverage that knowledge, research, and experience with the click of a button. Our program and processes are unmatched.

You might be asking yourself why I am so confident that we can deliver results. Here is the answer; the inbound marketing program that we use to grow our business is the same one we offer to our customers. I know it works I see it every day with the thousands of leads and phone calls that are generated from it, that is why. Plus the strategy in place that supports it has thousands of hours invested in it making sure it remains cutting edge and affordable for every business.

So ask yourself this the next time you sit down to write a text ad? Are you prepared, have you researched your most profitable opportunities, and do you feel well equipped to succeed, or are you just doing the minimum. Don’t ever short change your business; it will only give you what you give it and it deserves the best!

Get started today, instantly bolt on to your business a team of elites that are driven, motivated, and tireless pursuers of perfection. WE LOVE MAD™.