

Conversion Optimization Overview – Applying a Conversion Heuristic to SMB Marketing
The conversion heuristic developed by Meclabs Institute is interesting. By definition, a heuristic is a problem-solving approach which concedes that an optimal, logical, and certainly exact solution isn’t possible. Heuristics use guesstimates; measurements are often rule of thumb. But when you first look at it, the Meclabs conversion heuristic looks like an equation that should…













