The Best Internet Marketing Strategy Formula For Success

When it comes to internet marketing strategies, the formula for success is always:

1. High Visibility
2. High Clickability
3. High Convertibility

The problem is, most marketers focus mainly on visibility and ignore clickability and convertibility. Problem being, visibility does you no good without a high clickability. Searchers might see your ad or organic listing, but if they do not click it because you have poor ad copy or a poor meta description/title tag, it does you absolutely no good!  Similarly, if you have high visibility and a high clickability but poor convertibility you’ll not convert that hard to get traffic into actual sales or leads. Not good! To be truly successful and maximize your ROI, you need to have all three areas hitting on all cylinders.

How to gain high visibility

It all begins with visibility. Without visibility it does not matter if you have great ad copy and the best website since sliced bread….nobody will ever see it! Search engines are fair but they are not free. It’s a competition against you and your competitors to be on top for your best keywords/search terms both in paid search and organic search. Top Placement Ads™ is the best paid search program around and generally saves you 70% or more per click, but even then there’s a price to be/stay on top. When it comes to organic placement there’s no better program than Natural Listing Ads™, and even then you do not achieve ranking over night. Much work needs to be put in to gaining high visibility for your top search terms, but once you do….it’s lights out!

The goal here is to gain over 95% impression share for your best search terms/keywords. This means, over 95% of the time when a potential customer looks for you, you are there. Whenever you are not you are  LOSING sales  to your competitors….and that’s not fun. So don’t allow that. Invest in being visible 100% of the time on search for your top keywords/search terms.

How to achieve high clickability

So many SEO companies focus mainly on high rankings and think once you gain page one placement for your  top keywords you’re done….you win…WRONG! As you know, being visible over 95% of  the time when potential customers search for your top keywords/search terms is not enough. Simply being seen doesn’t do jack squat without getting clicked. Therefore, the clickability of your ads is hugely important.

This means you need to constantly test, refine and improve your ad copy and call to actions until you achieve a strong click through rate. With a high click through rate you’ll capture the most traffic as possible and set yourself up to capture the most market share from your competitors.

How to earn high convertibility

Many marketers are so focused on driving traffic and telling you how much great traffic they have driven come to find out you’ve had no sales! Duh! Traffic does nothing for you without conversions. Conversion are the only thing that matters. To maximize your ROI you need the  highest conversion rate possible. This will convert as much traffic as possible  into actual sales or leads. This also reduces your overall cost per sale which increases your profit margin. The conversion rate of a website can impact the bottom line dramatically. Think about it, if you had 100 visitors and your conversion rate was 3% (average) you’d earn 3 sales. If your average sale was $100 that would be $300 in sales. If it cost $1 per visitor the cost to get the traffic there would be $100 (100 visitors x $1).

Therefore, you’d have a 300% return on your investment. However, if you increased the conversion rate to 7% (a common conversion rate for our clients) you’d go from 3 sales to 7 sales or $700 in sales and a 700% return on investment. Hum….700% ROI or 300% ROI? Of course, 700% ROI! If you can spend $100 and get $300 or spend $100 and get $700 you’d do the latter every time.

To have a high conversion rate there’s a great deal of work to be done. First, the traffic needs to be targeted and relevant. Next, the call to actions need to be strong on the landing pages. Last, the website needs to constantly be conversion rate optimized. The best conversion rate optimization website system today is UXi™ Web Technology (User Experience Intelligence), where the website adapts and evolves to the traffic. Check it out… it’s dope.

Closing

Mastering the best and highest visibility, clickability and convertibility is a daunting…never ending task/process. Make sure to devote time and money to making this possible. Do not sell yourself short. It’s a competitive world out there and it’s only getting more competitive. Inbound marketing is king, so dominate search and steal market share!