We all know TNT is dynamite.  Light the fuse, you get explosive power.

Dynamite is also an expression for excellence.  If you do a dynamite job, you’ve blown expectations away.

At Marketing 360®, we talk about T&T.  And it means dynamite:  a total commitment to execution excellence.

The T’s stand for talent and technology.  They are the foundation of our marketing solution and the core of our value proposition.

Digital Marketing Technology

Today, the smallest home-based, sole-proprietor businesses are taking advantage of marketing technology that just 5 years ago only major enterprises used.

Responsive website designs, social media marketing, dynamic advertising, CRM software, marketing automation…the list goes on.

Access to technology is hardly a problem.  There’s loads of inexpensive – and even free – marketing software tools available to businesses.

In fact, it’s more accurate to say that access to technology is the problem.  Ten years ago, a local SMB would have a small website, Yellow Pages ads, local print ads, and maybe a local radio/TV spot.

Today, they’re dealing with platforms like Google, Facebook, and Amazon, each filled with complicated tactics. Website user experience needs to be understood on mobile devices as well as computers.  Data analysis offers fantastic ways to target consumers – if you shift through the infinite amount of data.

When we talk about an explosion of technology, we mean something that’s out of control.  Today, it’s almost impossible for a business owner to manage their own digital marketing.  You simply won’t have the time to learn the tactics then execute the work.  Not to mention trying to understand the behaviors and psychology of the modern, digitally empowered consumer.

Yet for small business verticals, this reality is rarely acknowledged.  Marketing software solutions are everywhere, yet almost none of them come with any support – at either the strategy or execution level.  It’s like business owners are being handed a powerful weapon, with no sense of how to use it and no idea where to aim it.

That kind of TNT is damned dangerous.

Digital Marketing Talent

The other half of this picture is human talent.  These are the consultants, designers, writers, and media pros whose job it is to understand human interaction with digital technology, then execute marketing tactics.

For SMBs, access to marketing consultants is not a problem.  In fact, they seem to be everywhere.  There’s probably some spam emails in your inbox from a handful of them right now.  You’ll get a cold call from the new guy in town this week.

Most of these people have an area of specialization where they have talent.  One guy will be good at SEO.  Another agency handles paid advertising well.  The new neighbor has a daughter who’s great at social media.

But for all this access to talent, SMB marketing solutions tend to be woefully incomplete.  It’s a problem many business owners only come to understand after they’ve hired a baker’s dozen of consultants, each of whom is working within their own system.

You find yourself dealing with isolated talent and disparate platforms.  You don’t need an algorithm to tell you that you’ll never develop – much less execute – a cohesive strategy with this approach.

Marketing 360’s T&T

At Marketing 360®, we realize that the only way to develop and execute an effective digital marketing strategy is to put talent and technology together.  To us, that means two things.

First, we needed a marketing software platform that would make it possible to manage all the disparate internet resources in one place.  That is what Marketing 360® is:  a multi-channel internet marketing interface. It takes Google, Bing, Facebook, Instagram, your website, CRM, and more and puts it into a single management portal/platform.  You also control budgets and assign work to the team of talent.

The advantage here is obvious.  You don’t have to jump around from one platform to the next organizing tasks.  Even better, you can easily track KPIs across all the channels in one place, meaning you view them in the context of your overall strategy.

But even this intuitive, centralized marketing software is not enough.  Technology is just a tool.  That’s the problem with software as a service (SAAS) solutions.  They’re just the software.

You need people with marketing talent to derive maximum value from that software.  That’s why Marketing 360® is software and service hybrid (SASH).  You need experienced marketers to help you refine a strategy, and specialists in different channels to execute the tactics.

However, what you don’t need is the headache of dealing the multiple vendors to get all the necessary work done.

At Marketing 360®, you have a dedicated marketing exec who uses our software to manage all your campaigns with their team of PPC, SEO, design, video, CRM, and social media specialists to execute work at the highest level.

It’s a dynamite combination.  It saves you time, keeps things affordable, and delivers the best results.  Your marketing becomes an investment with the goal of maximum returns.

When we really get things dialed in, what explodes are your profits.

So light the fuse.  Fuel your brand.  With execution excellence on your side, you’ll blow the competition away.