Marketing 360® Recognized as a Google Premier Partner for 2023
We’re proud to announce that Marketing 360® has been recognized as a Google Premier Partner for 2023. What does that mean exactly?
Being a Google partner means that Marketing 360 has been recognized by Google as a trusted partner that has demonstrated skill and expertise in delivering high-quality campaigns and driving results. This recognition is a testament to our commitment to the success of our clients and to the quality of our software and services.
The Premier Partner status is awarded to just the top 3% of the many participating companies. That means that Marketing 360 is among an elite group of businesses that have met the highest standards of performance and service.
With a team of dedicated Ad Specialists and performance monitoring software that lets you keep track of multi-channel ad campaigns from one place, Marketing 360 has everything you need to drive leads, capture market share and boost sales for your business with Google ad campaigns.
Google advertising campaigns you can master with Marketing 360®
Here are just a few of the Google ad campaign types Marketing 360 can help you grow your business with:
Search
People who are actively searching for keywords relevant to your products, businesses or services are highly likely to convert into paying customers, especially if they’re searching for longer, more specific keywords. One of the best ways to get in front of them is with Google search ads.
Search ads are displayed at the top of the search engine result page, helping you get found in relevant searches. One of the best ways to maximize your search advertising performance is to bid on long-tail keywords, which are more specific phrases that are more likely to convert.
LSA
For a local business, like a roofer, lawyer or HVAC contractor, almost nothing is more important to long-term success than local visibility. Google local service ads (LSA) can help get found in local searches and increase your local visibility.
LSAs are displayed at the top of the search engine result page, above the organic and other paid search results. This puts you ahead of your competition and helps you get found by people who are already looking for what you have to offer. Plus, it’s a pay-per-lead program, which means you only pay for qualified leads.
Display
For businesses looking to build brand awareness, Google display ads are a great way to get in front of potential customers who haven’t yet heard of your business, as well as leads who have shown interest by visiting your website or clicking on your ad in the past.
Display ads are shown on websites across the web, including social media sites, like YouTube, Facebook and Instagram. This helps you reach a wide range of people who might be interested in your product or service, and can help you build brand awareness.
Shopping
How do you ensure that your products get found by the right people? For e-commerce businesses, Google Shopping ads are one of the most effective ways to get found in relevant searches and drive sales.
Shopping ads show up at the top of the search engine result page, and are designed to showcase your products. To make the most of Google Shopping ads, it’s important to optimize your product feed and ensure that you’re bidding on the right keywords and targeting the right audiences.
Video
Video is one of the most powerful digital marketing tools available today. With Google video ads, you can reach people who are interested in your product or service on YouTube, and keep them engaged with your brand.
Video ads are shown on YouTube, and can help you build brand awareness, drive sales and increase engagement. They can be targeted to specific audiences, and you can track their performance to better understand how they’re driving results.
5 reasons to work with an Ad Specialist
From finding the right keywords to bid on to maximizing the timing of your campaigns, Google advertising gets complicated, fast. Having the right talent on your side can make all the difference. Here are five reasons to work with a dedicated Ad Specialist from Marketing 360:
#1. Make the most of your budget
As critical as digital advertising can be to a small business’s ability to capture market share and drive leads, most small businesses don’t have an endless advertising budget.
A dedicated Ad Specialist will ensure that you’re making the most of your advertising budget. They can help you optimize your bids and budgets to ensure that you’re getting the most bang for your buck.
#2. Find the right keywords
Keyword research is an important step toward effective search advertising. The keywords you choose have a direct impact on the success of your campaigns.
An Ad Specialist can help you identify the best keywords to bid on in order to maximize the performance of your campaigns. They can also help you find long-tail keywords that are more likely to convert.
#3. Create engaging ad content
No matter how visible an ad may be, if your ad copy fails to convince people from taking the next step, it won’t be effective. Creating compelling ad copy is key to successful Google campaigns.
An Ad Specialist can help you create content that resonates with your target audience and drives results. They can also help you develop a strategy for testing different ad variations to see which ones are performing best.
#4. Gain experience and expertise
Advertising can be a complex and ever-changing landscape. It’s essential to stay up-to-date on the latest tactics and best practices, as well as the changes to the algorithms that can affect your campaigns.
An Ad Specialist can provide the experience and expertise you need to stay ahead of the competition. They can help you develop a strategy that’s tailored to your business goals, and guide you through the complexity of Google Ads.
#5. Make data-driven decisions
Data is key to successful digital advertising. The right data can help you make informed decisions about your campaigns and adjust your strategy to maximize performance.
An Ad Specialist can help you gather and interpret the data you need to make data-driven decisions. They can also help you track the performance of your campaigns and provide insights into how to optimize them for better results.
Monitor and maximize your performance with the Ads app
Not only do we have a team of dedicated Ad Specialists who can help you make the most of Google advertising for your business, but we also have digital advertising software that makes it easy to monitor and maximize your performance.
From the Ads app, you can monitor every Google ad campaign you’re running, from search to LSA. You can track your performance at a glance and make adjustments as needed.
As a Google Premier Partner, Marketing 360 is well-equipped to help you get the most out of your Google ad campaigns. Our team of Ad Specialists and performance monitoring software can help you drive leads, capture market share and boost sales for your business.
