It used to be that a listing in the Yellow Pages and word of mouth were all a lawn care company needed to succeed. But, times have changed.

These days, when someone is looking for a lawn care company, their search no longer starts by checking the phone book or asking for a recommendation from a friend or neighbor. More often than not, their search starts online.

Every lawn care company looking to grow needs to be marketing anywhere and everywhere their potential customers spend their time. As you can imagine, it can be a lot to juggle, especially for a small business owner who already has so much on their plate.

Luckily, Marketing 360®’s lawn care marketing platform has everything you need in one place. And, we’re proud to say that Marketing 360 has recently made Capterra’s Shortlist as the top lawn care software tool of 2021.

Grow your lawn care company with the #1 Marketing Platform® for small business

Build a beautiful website

Your lawn care website is your company’s main hub online. Nine times out of 10, even if someone hears about you from a referral, they’ll check your website before scheduling an appointment.

The Marketing 360 Websites app offers an easy-to-use website builder and a library of beautiful lawn care website design templates to choose from. Plus, it offers the modern functionality you need, including online booking and payments, as well as a mobile-friendly design.

Manage payments and invoices

When the time comes for your customers to settle an invoice or pay for their monthly subscription, make it as easy as possible for them to do so by offering online payments on your website.

The Payments app makes it easy to start accepting payments on your website — even recurring payments for monthly services. You can also create and send invoices, and quickly see the status of each invoice at a glance.

Stay organized as you grow

There’s a lot to keep track of for lawn care companies, especially when you have more than one team of lawn care technicians and many different customers to keep track of with differing needs. It can quickly become overwhelming to manage it all.

The Marketing 360 CRM allows you to manage all of your contacts, including leads, customers and employees, from one place. Best of all, you can keep customer data organized and accessible to your team when they need it.

Nurture leads and customers

Turn more of your leads into customers and more of your customers into lifelong fans by nurturing your leads and customers with text message and email marketing.

The Marketing 360® Nurture app offers a library of email marketing templates that can quickly be customized for your needs. It has everything you need to stay top of mind with your leads and customers.

Get listed wherever prospective customers are looking

From Google to Angie’s List, there are so many places your prospective customers may go online to look for a lawn care company. If you want those leads, you need to have an active listing anywhere and everywhere people are looking.

The Marketing 360 Listings app syndicates your information across more than 50 of the most popular local sites, directories and apps. It’s the easiest way to grow and update your local online presence.

Build a strong reputation

The state of someone’s lawn says a lot, which is why most homeowners and business owners don’t want to entrust their lawns to just anyone. They want to know that you’re going to take care of their lawn as if it were your own, which means that they’re going to read your reviews.

The more reviews you have and the higher the average star rating, the more likely consumers are to choose you over the competition. With the Marketing 360 Reputation app, you can send out review requests, manage and respond to reviews, monitor your reputation across the web and more.

Manage your social media presence

Social media sites, like Facebook and Instagram, are no longer just about staying connected to family and friends. They’re also where many people go to look for local services, like lawn care. But, staying active on multiple social media sites can be a lot of work.

The Marketing 360 Social app saves you time by allowing you to schedule social posts across multiple platforms — all from one place. It’s a social media scheduling tool that makes staying active on social media a whole lot easier for busy small business owners. Plus, use the Marketing 360 Creative app to create social images that will make you stand out.

Drive organic visibility

Most of the time, when someone needs lawn care services, they’ll start their search on a search engine, like Google or Bing. Making sure that you’re visible on search engines is a key part of your lawn care company’s long-term success.

The Marketing 360 Content app allows you to monitor the organic performance of your website, including keyword rankings, page impressions and more. Plus, work with our team of Content Marketing Specialists to create effective, high-quality content for your business.

Capture market share

Whether consumers in your area are looking for lawn care services on Google, Facebook or even YouTube, it’s imperative that your lawn care company has an online presence. But, building a visible organic presence is just half the battle.

The Marketing 360 Ads app gives you everything you need to drive leads on all of the most popular channels with multi-channel ad campaigns. Fine-tune and monitor your performance over time to get even more out of your advertising budget.

Maximize your performance

Most lawn care companies don’t have bottomless marketing budgets and can’t afford to waste their money on strategies that don’t work for them. But, in order to invest in the right strategies and channels, you need to know what’s working and what’s not.

The Marketing 360® Intelligence app allows you to monitor every aspect of your marketing performance, from SEO to ads. Easy-to-use reports give you the data you need to fine-tune your strategy and maximize your ROI.

Work with a dedicated team

The Marketing 360 lawn care marketing platform combines all of the moving pieces of your marketing strategy into a single dashboard, simplifying your marketing efforts and saving you time. However, even with the best tools, marketing is still a lot of work.

Lawn care companies that want to get ahead can save time and drive success by working with a marketing team dedicated to their success.

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There’s a reason Marketing 360’s lawn care marketing software has made the 2021 Capterra Shortlist. Learn about our plans and pricing.