Marketing 360® Named Noteworthy Product for Salon Software
September 8, 2021
When the time comes for a trim or a new look, most people will start their search for a salon online. If you’re not doing everything you can to market your salon online, you’re missing out on those leads.
From Facebook to Google, there are a number of channels modern salons should be marketing on, but juggling it all can be a challenge — to say the least. That’s where the Marketing 360® salon marketing platform comes in.
Recently named a noteworthy product for salon software on Capterra’s 2021 Shortlist, Marketing 360 has all of the tools a salon needs to get ahead, all in one platform.
Grow your salon with the #1 Marketing Platform® for small business
Build a modern website
These days, prospective customers expect a lot more from your salon website than just a few pictures of your building and a menu of your services. They want to be able to learn about your stylists, book an appointment or even shop for beauty products.
Marketing 360 Websites makes it easy to build a modern salon website that offers the functionality your customers expect. Choose from a library of beautiful salon website design templates, and customize your site with an easy-to-use drag and drop editor.
Accept payments anywhere
During the height of the pandemic, many salons transitioned from strictly in-house operations to house calls. This made customers feel safer and made hairstyling services more accessible to people who have trouble getting around.
The Marketing 360 Payments app allows you to accept payments from anywhere — whether that’s at your salon or a customer’s house. Plus, you can manage all of your payments and invoices at once.
Build lifelong relationships with your customers
Getting new customers in the door is always a good thing. But, it’s your existing customers that make the biggest difference to your bottom line. Loyal customers are more likely to refer your salon to others, take advantage of product upsells and book pricey services.
With the Marketing 360 CRM, you can manage all of your customer data in one easy-to-access location. When organized and utilized properly, the right customer data can help to build strong, long-lasting relationships with your customers
Stay top of mind with your customers
When a customer or lead decides that it’s time for a haircut or style, you want to be the first salon that comes to mind. The more relevant you can make your salon, the more customers you’ll get in the door.
With Marketing 360 Nurture, you can keep your salon in the forefront of your leads’ and customers’ mind through email and text message marketing. Automated campaigns make it easy to send out appointment reminders, feedback requests, beauty secrets, hair care tips and more.
Build a strong local presence
There are many places people may go to look for a salon, from Facebook to Yelp. Getting your salon listed across all of the applicable local sites, directories and apps will help you get in front of prospective customers anywhere they might be looking.
The Marketing 360 Listings app helps you get listed — and manage your listings — across more than 50 of the most popular local directories, sites and apps. With syndicated information across listings, you can rest assured that each one is accurate and up to date.
Get more five-star reviews
Most people want to learn more about the customer experience you provide before they book appointments. To do that, they turn to your reviews. And, what you say about your salon or stylists matters a lot less than what your customers have to say.
The Marketing 360 Reputation app has everything you need to build a strong reputation for your salon and get more five-star reviews. You can send out review requests, manage your reviews across multiple sites and build trust with a reviews widget on your website.
Stay active on social media
For salons, social media marketing is a powerful tool for building connections in their communities and staying at the forefront of customers’ minds. But, simply having a Facebook page or an Instagram page isn’t enough. You need to be active.
The Marketing 360 Social app makes staying active on social media easier and less time consuming. Create and schedule social posts across Facebook, Instagram and beyond — all from one place. And, build beautiful social images with expert design tools in the Creative app.
Boost your visibility
You can have the best salon website in the world, but if no one sees it, it’s not going to be effective. When it comes to small business marketing, being visible in the right places and at the right times is half the battle.
Marketing 360 has multiple apps that can boost your salon’s visibility. Monitor your organic keyword rankings and traffic with the Content app, and run ad campaigns on the most popular channels, from Google to Facebook, with the Ads app.
Get more out of your marketing budget
Let’s face it, every salon is different and every community is different. What works for some salons in some communities won’t necessarily work for others. Smart marketing is about doing what works for you.
With the Marketing 360 Intelligence app, you can monitor your salon’s performance across the web. Easy-to-read performance reports give you everything you need to identify what’s working and what’s not.
For salon owners looking to grow their business and drive leads, the Marketing 360 salon marketing platform is the way to go. Learn more and see our plans and pricing.
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