It used to be that when someone was looking for a salon to help them achieve a new look, they’d ask a friend for a recommendation or check the Yellow Pages. But, these days, it takes a little more to attract attention and get people in the door.

People looking for a local hair salon don’t look in the phone book anymore as a general rule. They look online. Today, a beauty salon’s visibility online — or lack thereof —can make or break its success.

The Marketing 360® salon marketing platform helps to simplify modern marketing for salons by combining all of the tools and talent necessary for growth in one platform.

We’re proud to say that Marketing 360 has just been named a noteworthy software product for salons in Capterra’s 2022 Shortlist.

Grow your salon with noteworthy salon marketing software

Build a beautiful salon website

Whether someone hears about your salon on Yelp or from a Facebook post, more often than not, they’ll visit your website before scheduling an appointment or walking in.

Make the right first impression on every potential customer with a beautiful salon website. The Marketing 360 Websites app has a library of salon website design templates, an easy-to-use, drag-and-drop editor and all of the built-in tools you need to build a great salon website.

Accept payments anywhere

The COVID pandemic changed the way that many salons operate on a daily basis, making house calls a lot more common. In order to offer more flexible services, modern salons need more flexible payments solutions.

With the Marketing 360 Payments app, you’ll be able to accept payments anywhere, even in the comfort of your customers’ homes. This can help to boost revenue during these uncertain times and keep your salon running smoothly.

You can also accept and manage payments, appointments and customers with the Marketing 360 Point of Sale.

Stay organized with a salon CRM

Strong customer relationships are the foundation of a successful beauty salon. But, staying organized can be a challenge when you’re managing multiple appointments, clients and staff members.

With the Marketing 360 CRM app, you’ll be able to easily organize all of your customer information in one place so that nothing falls through the cracks. You can also record notes about each client so that you always have important information when you need it.

Plus, free up more of your time to work with customers by automating time-consuming manual tasks, like sending follow-up emails and reminders.

Build long-lasting customer relationships

When one of your customers needs a trim or decides it’s time for a new look, you want to be the first salon they think of. In order to do that, you need to make sure you stay relevant and top of mind with your customers.

With the Marketing 360 Nurture app, you can stay connected with your customers with email and text message marketing. You can also send automated appointment reminders and follow-up emails to keep your customers coming back and eliminate costly no-shows.

Plus, you can nurture your salon leads quickly and easily, helping you convert more leads into customers.

Keep all local listings up to date in minutes

When customers are searching for a salon in their area, you want to make sure your business comes up. But, keeping all of your local listings up to date can be time-consuming, especially when your salon has dozens of local listings to keep track of.

With the Marketing 360 Listings app, you can easily manage all of your local listings from one place. Syndicated content across listings means more consistent salon information across listings, as well as the ability to make updates in minutes.

Not only does having more consistent business information across listings mean that customers always find the right phone number and address for your salon, but it can also help to increase your organic visibility on search engines.

Be the highest-rated hair salon in your area

Before someone decides to schedule an appointment at your hair salon, chances are high that they’re going to read your reviews first. If you don’t have many reviews — or a high average star rating on review sites — most people will move on to the next salon.

With the Marketing 360 Reputation app, you can easily get more reviews from your customers. From one place, you can request reviews, manage and respond to reviews, monitor your reputation and more.

The Marketing 360 Reputation app has everything you need to build a strong reputation and become the highest-rated salon in your area.

Build an active social media presence

Social media is a powerful marketing tool that can help you stay connected with your customers, grow your follower base and drive more sales. But, managing multiple social media profiles and posting consistently on each platform can be a lot of work.

With the Marketing 360 Social app, you’ll never have to worry about posting content across all of your social media accounts again. The app allows you to quickly and easily create and schedule posts across multiple social media platforms.

This way, you can ensure that you’re posting consistently across all of your social media profiles, no matter how busy your schedule gets. Plus, you can monitor your social performance with Social Insight Reports.

Make your salon more visible online

When someone in your area does a search on Google or Bing for a local hair salon, you want to ensure that you show up. After all, if people can’t find your salon online, they may never come in for an appointment.

With the Marketing 360 Content app, you can manage and optimize your salon website to increase organic visibility and traffic to your salon. Monitor your organic performance and use the data to maximize your success.

You can also utilize the Marketing 360 Ads app to launch a multi-channel advertising campaign across the channels most popular with your customers, including Google, Facebook, Instagram and beyond.

Monitor and improve your performance

Most salons don’t have an endless marketing budget and can’t afford to throw money at a salon marketing strategy that isn’t getting results. That’s where the Marketing 360 Intelligence app comes in.

With the Marketing 360 Intelligence app, you can monitor your marketing performance month over month. See which marketing strategies are working, where you’re getting the most ROI and more. Based on this data, you can then adjust your salon marketing strategy accordingly to ensure that you’re always getting the best results.

Plus, with easy-to-read marketing reports, it’s easy to see how your salon is performing and track your progress over time.

Work with a dedicated marketing team

Having an all-in-one salon marketing platform, like Marketing 360, on your side can help you manage and grow your salon. However, even with all of the right tools and software, salon marketing takes time and energy.

Luckily, in addition to the right marketing tools, Marketing 360 also offers the talent you need to maximize your success and reach your goals. Work with a dedicated marketing team that can plan and implement salon marketing that works.

Whether you need help creating new content, managing your social media profiles or launching an advertising campaign, Marketing 360 has the marketing team you need to succeed.

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For salons looking to grow their business and drive leads, the Marketing 360 salon marketing platform is the way to go. Learn more and see our plans and pricing.