Organic leads from search engines are some of the most powerful leads a small business website can get.

These are people actively searching for keywords relevant to your business or products online, and they are much more likely to convert than, say, someone who stumbled upon one of your Facebook ads. Content marketing can help you capture them.

The Marketing 360® Content app has everything you need to capture organic leads, drive traffic to your website and dominate popular search engines.

We’re proud to say that the Marketing 360 Content app has recently been named an emerging favorite for content marketing software on Capterra’s 2021 Shortlist.

Level up your content marketing with emerging favorite content marketing software

Create effective content for your website and beyond

If you want to rank high in search engines, like Google and Bing, and drive organic traffic to your website, you need to create content on a regular basis. However, it’s important to realize that not all content is made equal.

Google’s algorithm values (and ranks) content that’s authoritative, helpful and informative. If you’re saying the same things as everyone else — or if your content is bland and gets lots in the crowd — it’s not going to be effective.

With the Marketing 360 Content app, you’ll be able to work with a Content Marketing Specialist who can help you strategize and create effective content for your website, social media profiles and beyond.

Enhance your organic performance

Imagine this scenario: you’ve been writing blogs for your website, updating your Google My Business profile regularly and posting on your social media timelines. But, you haven’t seen a change in your revenue and, ultimately, have no idea whether content marketing is working for you or not.

Content marketing doesn’t always lead to direct sales, and its impact is not always easy to track if the only thing you’re looking at is revenue. But like with any marketing strategy, your success depends on knowing what’s working and what’s not — and acting on it.

The Marketing 360 Content app gives you the tools you need to monitor your organic performance. Get the data you need to fine-tune your strategy and maximize your organic results.

Outrank your competitors for golden keywords

Did you know that most search engine users don’t look past the first page of the search results? Some don’t even look past the first few results on the first page.

When someone searches for a keyword that’s relevant to your business, services or products, your success depends on you ranking for that keyword. If your website doesn’t show up on the first page, it may as well not exist.

With the Marketing 360 Content app, you can keep track of how many organic keywords you’re ranking for, average ranking position of individual keywords and more. Get everything you need to identify your best keywords and drive higher organic rankings.

Monitor your website’s performance, page by page

Not every page of your website will perform the same organically on search engines. Some will rank higher than others, and some will drive more traffic than others.

When you know how each page of your website performs individually, you can work on maximizing the performance of pages that need help and expand the reach of your top-performing pages.

The Marketing 360 Content app allows you to monitor individual page performance, making it easy to see a page’s average rank, impressions, clicks and click-through rate. Plus, see which keywords individual pages are ranking for.

Drive results with built-in SEO tools

Content marketing is probably the most important piece of the puzzle when it comes to driving organic leads and traffic to your small business website. However, it’s not the only piece of the puzzle.

You also need to optimize your website for golden keywords, including the metadata, headings, image tags and the body of the body. And, then there’s technical SEO, which includes structured data and metadata.

The Marketing 360 Content app integrates seamlessly with the Marketing 360 Websites app. When you build your website with Marketing 360 Websites, you benefit from advanced, built-in SEO tools designed to make organic domination easier.

Experience for yourself why the Marketing 360 Content app made Capterra’s 2021 shortlist as an emerging favorite. See our plans and pricing.