Remember how you blew off English in high school?  Find somebody who didn’t and hire them.

Internet advertising lets SMBs control their advertising destiny.  Platforms are available that allow a business of any size to actively generate it’s own advertising campaigns.  Tapped into online media, a business from Timbuktu can reach out to the world…

But advertising is still the business of words.  You need phrases and headlines.  Sales pitches and value propositions.  Product descriptions and branded story-lines.

You need to be able to say new things in interesting ways.  You have to catch attention in a crowded, noisy room – then hold it.

One liners.  Flowing paragraphs.  Dialogue and video scripts.

And these words are not just for people.  You have to make sure search engines understand what you’re saying as well.

The winners with online advertising are clear, informative, and interesting.

They’re excellent communicators.

Don’t have anybody in your business who can write?  Find some help.

What you say and how you say is the major differentiator with online advertising.