How to Use Google Ads to Generate Leads for Your Garage Door Business
May 19, 2023
Picture this: you’re sitting in your spanking new garage door installation and repair company’s office. Your state-of-the-art tools are ready, your team is keen and passionate and you’re all primed up to offer unbeatable customer service.
However, there’s one hitch — your business phone isn’t jingling with potential customer calls. The cure for your problem? Google Ads.
Not sure how to make the first move? Don’t sweat it! We’re in this together, and we’re about to delve into how you can exploit Google Ads and usher a stream of valuable garage door leads to your business.
Decoding the relevance of Google Ads
You’re probably wondering, “Why should I fuss about Google Ads? I’m just trying to offer top-quality garage door services, not morph into a digital marketing whizz!”
However, consider this scenario. When John from the neighboring street finds his garage door stubbornly jammed, where’s the first place he’s going to hunt for a solution? Right, you are — Google!
By capitalizing on Google Ads, you’re positioning your business squarely in the line of sight of folks like John, who are in dire need of your services.
They’ve got a problem; you’ve got the answer, and Google Ads is your bridge to connect. Suddenly, the task of generating those garage door leads doesn’t appear so daunting, does it?
Launching your Google Ads account
Okay, let’s get down to brass tacks. Your first step is to establish your Google Ads account. This part is as simple as ABC.
Head over to the Google Ads homepage and give that “Start Now” button a click. Once you’ve filled in a handful of essential business details, you’re all set to create your first ad campaign.
Connecting with your ideal audience
So, how do you ensure that your ads pop up when someone in your area is desperately searching for garage door repairs? This is where the nitty-gritty of keywords and location targeting comes into play.
As part of your campaign settings, you need to select keywords closely tied to your business. Think along the lines of “garage door installation,” “garage door repairs” or “garage door service.”
Picture this – Mary, a homeowner in your locale, is frustrated with her malfunctioning garage door. She jumps on Google and types in “garage door repair near me.”
If you’ve got your keywords and location targeting on point, your ad will be waiting for her, ready to swoop in and offer a solution. That’s another potential garage door lead ready for you to seize!
The power of Local Services Ads
But what if there’s an even more targeted way to connect with local customers? Enter Google’s Local Services Ads.
This feature is a game-changer for businesses like yours, seeking to reach out to local customers. These ads pop up at the very top of the Google search results, putting your business front and center.
Local Services Ads are location-specific and only appear to potential customers in your service area. These ads can give you an edge over your competitors and are an effective way to generate more garage door leads.
Creating magnetic ads
Having nailed your audience targeting, it’s time to turn your attention to the ad content. You’re aiming to create an enticing, transparent and action-inspiring ad. The goal is to tempt Mary, and countless others like her, to click on your ad rather than your competitors’.
You see, your service isn’t merely about fixing garage doors; it’s about offering reassurance, safety and a smooth, fuss-free solution to a problem. Your ad should encapsulate all these elements.
An effective ad could be something along the lines of “Swift and dependable garage door repair. Get your life back on track, starting with your garage door!”
Ensure that you include a crystal clear call to action like “Reach us now!” or “Secure your repair slot today!”
Using Local Services Ads to your advantage
Now, remember how we mentioned Google’s Local Services Ads? This feature lets you be even more specific, by enabling you to highlight your unique selling points.
Got a 24/7 call-out service? Great! Is your team certified and experienced? Fantastic! Use this space to sing about it.
What’s more, Google’s Local Services Ads have a neat feature — the Google Guarantee. This badge can significantly boost your credibility, as it tells potential customers that Google trusts your business.
This added assurance can encourage users to click on your ad and make you their first choice, helping to drive even more garage door leads your way.
Stay in tune with your campaign
So, you’ve got your campaign all set and running smoothly. But remember, this isn’t a ‘launch and forget’ mission. It’s critical to regularly monitor your Google Ads campaign performance.
Google Ads provides an abundance of data that you can use to refine and enhance your campaign over time.
Perhaps you’re not generating as many garage door leads as you’d like, or maybe one ad outshines the rest in performance. Analyze this information and make it work for you.
Remember, the secret lies in learning and continual adaptation.
And there you have it! A deep dive into using Google Ads, with a special focus on Local Services Ads, to reel in those crucial garage door leads for your business. It may feel a tad overwhelming initially, but before you know it, you’ll be navigating Google Ads like a pro. And, the Ad Specialists at Marketing 360® are more than ready to help!
The final step? Transforming those leads into delighted customers. Given your expertise and commitment, we’ve got no doubts about your success.
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