How To Improve Your House Cleaning Business’s Local Presence
August 6, 2021
Want to dust off your house cleaning business’s marketing strategy and start bringing on new clients? As a local house cleaning business, there’s nothing as important as your local presence. See four ways to improve your local presence so you can get more leads and grow your business.
#1. Claim and optimize your local listings
Have you ever found a local business online and driven to its location only to find it was closed, moved or wasn’t what you expected? Or, have you tried calling a local service company, only to be met with a dead phone line or incorrect number? If you have incorrect business details online, it can cost you real customers.
To start improving your local presence, first make sure your business has accurate local listings across the web on places, like Google, Yelp, Facebook, Nextdoor and Angie’s List. A listings management tool, like Marketing 360® Listings, makes it easy to create, claim and manage your local business’s information across the web. Plus, you can update your business information in minutes, saving you the time and energy you’d have to spend manually editing your listings.
#2. Get more reviews
Once you have your local profiles set up, it’s time to make your business stand out from your competitors. A powerful way to make your business stand out and improve your local search ranking is by gathering more positive reviews on your listings.
Google My Business, Google’s local business directory, is where you can gather reviews for your business, share business information, like hours, contact information and service details, and share timely updates about your business using Google Posts. Google My Business uses reviews as a ranking factor, so your business must have a solid review profile so that you show up for relevant searches in your area.
You can start getting more reviews for your business by using a reputation management tool, like Marketing 360 Reputation. With Reputation, you can set up automated review request emails and texts, and manage all your online reviews from one platform.
#3. Use paid ads
Paid ads are a great way to improve your brand awareness in your community, fast. For example, you can create a geo-targeted Google or a social media ad campaign to show ads to people in your area who are interested in a house cleaning service. Or, you can utilize over-the-top (OTT) ads on streaming platforms, like Spotify, Roku and Amazon Fire TV, to get your name out there to people in your community. While local SEO efforts can take time to see results, paid ads are a great way to start attracting more clients, fast.
#4. Optimize your website
While a large portion of local SEO work is done off of your website, there are a few local SEO best practices you should keep in mind when creating your website content and design.
Location pages: First, make sure your website has detailed information about the locations your cleaning businesses serves. Whether that’s neighborhoods, towns or cities, incorporating location-based keywords onto your website can help optimize your site for relevant location-related searches
Map and directions: Second, make sure you have a map showing your service areas on your website, along with your office location (if you have one). Having clear location and map information on your site will let website visitors know they’re in the right place once they land on your website.
Usability: Lastly, make sure your website design is mobile-friendly, responsive and promotes a great user experience. Having an out-dated or hard-to-use website can hurt your appearance in search results and hinder your local marketing efforts.
Grow your house cleaning business with Marketing 360®
Marketing 360 has the tools and talent cleaning businesses need to get more leads. From our local listing management solution to our easy-to-use website builder, Marketing 360 can help you create the local presence you deserve. Learn more about our plans and pricing today.