6 Veterinary Marketing Tips for Success
July 30, 2021
Want to get more patients, reach your marketing goals and grow your veterinary practice? Here are a few veterinary marketing tips to get you started.
6 marketing tips to grow your veterinary practice
#1. Create a unique value proposition
In most places, pet owners have lots of options when it comes to veterinary care. For them to choose you among the many other veterinary practices in your area, they need a good reason. Give them a reason by having a value proposition.
Your value proposition is essentially what sets you apart from your competitors — what makes your practice different. And, the most effective value propositions are unique. There’s very little point to using the same value proposition that every other vet does to set you apart, because it doesn’t.
Whether you offer 24-hour emergency vet care, stay open on Saturdays or sit with pets after surgery to make sure they’re OK, highlight that on your website and in your other marketing materials.
#2. Build a strong reputation
Pets are like family, and pet owners don’t want to take their pets to just any veterinary practice. They want to know that they’re entrusting their fur baby to someone who will take great care of them, make them feel comfortable and keep them healthy.
While having a unique value proposition can go a long way to giving people a reason to choose you, reviews are even more important. That’s because what you say about yourself matters a whole lot less than what your clients say about you.
Build a strong reputation for your veterinary practice by focusing on providing great service, asking happy clients for reviews in person and via email, monitoring your online reviews and responding to reviews.
#3. Have a simple, professional website
Your veterinary website is your practice’s main hub online, and more often than not, it will be the basis of prospective clients’ first impression of your business. You need to make your website count.
The best veterinarian websites are simple and professional, with a clutter-free website design that utilizes white space to focus on one call to action or subject at a time. It’s also important to make sure that your website is mobile friendly and built to load quickly.
Most people who will eventually become clients will first visit your website. If it’s not up to par, make building a new, more effective veterinary website a priority.
#4. Take advantage of all marketing channels available to you
From Facebook and Google to YouTube and Top Rated Local®, there are so many places a potential client might find your veterinary clinic. And, since smart marketing is about being visible wherever prospective clients spend their time, you need to utilize all of them.
Too often, veterinary practices believe that a website is all they need to build an effective online presence, but having a professional website is just the first step. You’ll drive traffic to your website — and get more clients and patients — by marketing on every relevant channel.
Building a presence on — and keeping track of your presence on — so many channels can be difficult. Using an all-in-one marketing platform, like Marketing 360®, where you can manage it all from one place will help you save time and maximize your success.
#5. Use feedback to optimize your sales process
Getting new leads is a critical step to your success, but it’s also just the first step. You need to be able to turn those leads into clients, and in order to do that, you need to have an effective sales process on your side.
When you’re so close to your sales process, it can be incredibly difficult to get a clear picture of what it looks like or how it could be better. Your very best source for feedback that can help you improve your sales process is, in fact, your clients.
Ask your clients directly about their experience with your veterinary practice, and use the feedback they give you to modify and optimize your process for future success.
#6. Build lifelong relationships with a CRM
New clients are great, and every successful veterinary practice needs new leads and clients to grow and reach their goals. But, your biggest source of success won’t be new clients. It will be your existing clients.
Getting new clients in the door is important, but it’s your existing clients who will be more likely to follow your recommendations for additional services or tell others about your veterinary practice. That’s why focusing on customer relationships is such an important part of long-term success.
One of your best tools for building long-lasting customer relationships is CRM software. With CRM software, you can manage all of your contacts in one place, save time by taking advantage of automation and more.
The right tools can go a long way to helping you manage and grow your veterinary business. Learn more about veterinary marketing with Marketing 360® and see our plans and pricing.
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