Digital advertising is an essential marketing channel for small businesses. As the digital world continues to grow and evolve, so does the importance of digital advertising.

The right digital advertising strategy can help small businesses reach potential customers through a variety of channels, from web to mobile, to social media.

Digital advertising is an effective marketing tool for small businesses because it allows them to target potential customers more precisely than traditional advertising. With digital ads, businesses can tailor their message to specific audiences based on demographic and psychographic attributes.

However, your digital advertising strategy is only as effective as your ad copy. In this blog, we’re going to cover 10 phrases you can use in your ad copy to build credibility and drive results:

#1. “It’s a bold claim, but we know it’s true”

One of the best ways to make sure your products or services stand out from the competition is to highlight what makes them special by making bold claims, like “We’re the best in the industry” or “Our product outperforms the competition”.

But you don’t want to make claims without backing them up. When you make a bold claim, you need to explain why you’re making it.

For example, if you claim to be the best in the industry, explain why. Whether it’s your commitment to customer satisfaction or low prices, make sure you back up your claim with evidence.

#2. “_____, said one satisfied customer”

Social proof can be a powerful motivator for modern consumers. When potential customers see that existing customers are satisfied, they are more likely to trust that your product will deliver results.

That’s why it’s important to showcase customer reviews or testimonials in your ad copy. For example, you could say something like, “Our software saved me time and money, said one satisfied customer”.

#3. “Our quality comes from years of sweat”

Customers appreciate it when businesses take pride in their products. Show them that you put your heart and soul into your products by highlighting the amount of time and effort that goes into making them.

When making claims like these in your ad copy, try to highlight how long you’ve been in the industry or how much experience you have. This will help customers understand why you can back up your claims.

#4. “It’s why our customers return again and again”

Repeat customers are a key component of any successful business. Show customers that you value their loyalty by highlighting the fact that your products keep them coming back.

This type of ad copy can be especially effective when it comes to subscription-based products, where customers are likely to be repeat customers.

#5. “Review after review, we’re proven the best”

Customer reviews are a great way to show potential customers that your product is the best in the business.

When you get five-star reviews about your business, product or services, you can maximize their impact by sharing them on your website, social media profiles and — of course — in your ad copy.

Claiming that “review after review, we’re proven the best” can be a powerful way to show potential customers that your product is the real deal.

#6. “Made here, by people here, for customers here”

A key component of local marketing is to showcase the local community. When you highlight that your products and services are made, sold and consumed in the local community, you can create a strong connection with potential customers.

This gives people in your area a reason to choose you over big-box stores and other competitors because it emphasizes how you support and give back to your community.

#7. “No wonder we’re #1”

When it comes to making claims about your product or services, you want to make sure you back them up with evidence.

For example, if you claim to be the #1 choice for customers, you should be able to cite specific metrics that prove it. Whether it’s customer reviews, sales figures or awards, make sure you’ve got the data to back up your claim.

#8. “The proven name in _____”

This is another great way to highlight the reputation of your business or product. Show customers that you’re a reliable choice by emphasizing the proven track record of your product or services.

If you’ve received awards, positive customer reviews or are recommended by industry experts, make sure to include that information in your ad copy. This builds trust and credibility with your leads.

#9. “The _____ seal of approval”

Businesses make claims about themselves all the time, but you shouldn’t expect consumers just to take your word for it.

That’s why it’s important to showcase the endorsement of third parties. If you’ve been endorsed by a respected industry organization, company or individual, make sure to include that information in your ad copy.

#10. “Top rated local® _____”

The Top Rated Local® program is a great way for businesses to showcase their commitment to providing excellent customer service and a quality product.

If you’ve earned this distinction by claiming your listing on Top Rated Local, make sure to include it in your ad copy. This will give customers a reason to choose you over the competition.

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Digital advertising is an important marketing tool for small businesses. With the right ad copy, you can create compelling messages that will resonate with your target audience and drive results.

By using these 10 phrases, you can build credibility and trust with potential customers and ensure that your digital ads are as effective as possible.

From the Ads app — which allows you to launch and monitor multi-channel advertising campaigns across the most popular channels — to our team of experienced Ads Specialists, Marketing 360® has everything you need to maximize your performance with digital advertising.

Learn more and see our plans and pricing. And, subscribe to our YouTube channel for more tips and advice on how to fuel your brand.