As a therapist, the well-being of your clients is your top priority. As the demand for therapy services continues to grow, many practices may find themselves busier with new patients, rapid growth and packed schedules. On the other hand, practices who are just starting out may be looking for marketing solutions to reach potential new clients in their area.
Automation is key to creating an efficient therapy practice so that you can spend less time on business and marketing tasks, and more time focusing on what matters most: your clients.
Read on to see a couple of examples of how automation can help you run, market and manage your practice.
Email automation
If your therapy practice is still manually sending email communication like appointment reminders, new patient information or other common patient communications, you’re wasting valuable time.
Email automation can help you run your practice more efficiently by making sure clients get information they need emailed to them automatically. Not only does this take work off your staff’s hands, but smart email automation can help reduce no-shows and improve new patient onboarding.
Marketing automation
Automating your marketing efforts is something that takes time and effort. But, when done correctly, it can bring you qualified leads for your practice.
Examples of marketing automation include:
Email journeys: Email journeys are a set of automated emails that are sent to subscribers based on a trigger. For example, you could have an email signup form on your website for people who want to stay up to date on practice news, and receive relevant blogs, articles and content based on the services you provide. Once they subscribe, you can set them up to receive pre-written emails that take them on a journey of getting to know your practice, services, etc. This allows you to nurture new leads and turn them into clients.
Paid ad automation: Another form of marketing automation is through paid advertising, like Google Ads. With Google Ads, you can set up targeted ad campaigns to reach people in your area who are searching for your services. Based on your campaign settings, you can tell Google to automatically adjust your ad bids and ad text based on data, so you’ll show ads to people who are most likely to become a client.
See how Marketing 360 can help you grow your practice through automation
Marketing 360 has the tools and talent you need to grow your business. From our easy to use CRM to our team of ad experts, get everything you need to manage and market your business in one place. View our plans and pricing today.