Spas are where people go to relax. But, as a spa business owner, you may find that running your business is not as relaxing as the services you offer. Between managing clients, payroll and marketing your business, there’s not much time for relaxation.
If you’re looking for ways to optimize your time and make running your business a bit easier, look no further than automation. Smart spa business automation doesn’t just save you time by eliminating repetitive or manual tasks — it can improve your client’s experience with your spa. Learn more about the benefits of business automation, and how it can help you run and market your spa.
Automation saves you time
Running a spa takes time. Between booking clients, managing employees and all the back-office work, it takes to keep your spa running, there’s little time left over to think about larger business initiatives. Automating some aspects of your business can go a long way towards freeing up your schedule so that you can focus on the bigger picture.
Take bookkeeping for example. Instead of taking time to manually complete accounting tasks, use automated bookkeeping to do the work for you. Marketing 360® Payments does just that. Connect the Payments app to QuickBooks online to sync your business transactions, and spend less time manually entering transaction information.
Automation helps you provide a better client experience
Successful spa businesses have one thing in common — they focus on their customer. From the time they book an appointment, to the moment they leave the massage table or stylist’s chair, your customer should feel taken care of.
When you think of your client’s experience, you likely think of your staff. While having professional, talented and friendly staff is a huge part of providing a stellar client experience, you shouldn’t overlook the other interactions clients have with your business.
Automation makes marketing your business easier
Automation doesn’t just help you run your business — it can help you grow it as well.
A key focus of spa marketing is retaining old clients while finding new ones. The key to retaining clients is staying top-of-mind and building a relationship between clients and your business.
Email marketing is a great way to do just that. Sending regular emails to clients keeps your business on their mind, and can help you promote new services, promotions and more.
Marketing 360’s email marketing software takes the manual work out of email marketing, and lets you create email campaigns and journeys so you can nurture leads into life-long clients.
Grow your spa with Marketing 360®
Marketing 360 has everything you need to manage and grow your spa from one platform. Automate your booking, email marketing and more. Learn more about our plans and pricing today!