If you are still using traditional media to market your business it is time to think about how many potential customers you are losing without the use of digital media. In short, traditional media is dead! According to a study done by globalwebindex, people are spending more time each day online rather than traditional forms of media. Globally, internet users now spend a daily average of 6.09 hours on online media. The recent rise in smartphone and tablet sales further proves that people prefer to be digitally connected. In 2014 alone, Huffington Post reported 2.4 billion tablets were sold and over one billion smartphones were purchased. Mobile internet use accounts for 30% of the time we spend online and a vast majority of users are digitally multitasking throughout the day.

In every country surveyed, social is the dominant online media activity. Taken together, social networking and micro-blogging account for nearly 2.5 hours of our daily online time – something which translates to more than 40% of our online activities. If we add in reading/writing blogs, that rises to nearly 50%. Online visibility is needed to reach connected consumers and convert them into your customers. Most consumers buy products based on emotion, and with traditional media you are more than likely lacking the content needed to drive those emotions to your business. “Not only that, a sound content marketing strategy of sharing value with your target market clearly establishes you as a leader in your industry and, in many cases, an expert in your field. Your target audience trusts you” (Huffington Post).

We live in a digital age and your business needs to as well. Reach as many consumers as possible with online visibility, clickability, and convertibility.

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