The 3 Types Of Marketing Content Every Eye Doctor Needs
October 29, 2021
Are you looking to grow your eye care or optometrist practice and get more patients walking through your door? Having a solid marketing strategy is key to growing your client list and seeing continued marketing success.
In particular, content marketing is a great way to grow your online presence, improve your reputation and attract new clients in the area you serve. Read on to see three types of marketing content every eye doctor should have when they want to grow their business.
Patient reviews
When it comes to choosing an eye doctor, people want to find one they can trust. After all, your eye health is immensely important, and finding a good doctor is key to making sure your eye health is in good hands.
Reviews are one of the most powerful trust signals you can have. Positive reviews from your patients can improve your authority and provide powerful social proof.
However, in order to take advantage of the power of online reviews, you first need to have them! Incorporate a review generation strategy into your practice. For example, texting or emailing patients after an appointment to remind them to leave a review on your most important online profiles.
Marketing 360® Reputation makes it easy to set up these automated review request emails and texts, so you can get back to what matters most: your patients.
Website content
When potential patients visit your website, they want to find the information they’re looking for, fast. For example, doctor bios, services offered, insurance accepted, office location and hours and more. Well-written website content doesn’t just give website visitors the information they need — it can also help improve your ranking in search engines, and bring you more qualified website traffic.
To create quality website content, it’s important to think about what your clients want to know, and what keywords they’re searching for to find answers. Having these two pieces of information can help you create content that website visitors want to see, and can improve your SEO (search engine optimization) efforts.
Marketing 360® has a talented team of content writers who can help you create click-worthy content to drive new leads and convert existing ones. From initial keyword planning to creating a content calendar, we’ll work with your eye practice to come up with a content marketing plan that works best for you.
Email marketing content
All too often, people put off their annual eye exams. Not only can this be bad for their eye health, but it’s also not great for your practice, and can result in lost patients.
Email marketing is a great way to stay connected with your patients and keep them consistent in their eye care routine. For example, you can create email marketing campaigns to:
Remind patients to get their yearly eye exam.
Provide seasonal eye care tips.
Wish happy holidays or birthdays.
Run referral programs.
Share important news about your practice.
Promote new products or services.
Marketing 360® offers powerful email marketing tools so you can create email marketing campaigns that match your brand and style, fast.
Contact Marketing 360® today
Ready to grow your eye care practice? See how Marketing 360 helps eye doctors grow using our marketing tools and talent. See our plans and pricing today!