The 3 Types Of Marketing Content Every Consultant Needs
October 8, 2021
As a consultant, your livelihood depends on your client list. Without a steady workload, life as a consultant can get hard. That’s why your consulting marketing plan needs to be top-notch.
Content marketing is an especially important part of any consultant marketing plan. When you don’t belong to an established consulting firm, you need to make sure your website, and its content, separate you from your competition while showing that you know your stuff.
Read on to see the three types of marketing content that every consultant needs.
Reviews and testimonials
Show prospective clients that you’re trustworthy and skilled by incorporating reviews and testimonials into your marketing plan. Reviews provide powerful social proof, which is especially important for individual consultants that don’t have the reputation that the big consulting firms do.
If you don’t already have reviews, start by reaching out to your past clients and asking for a written review. If they oblige, consider asking for a video testimonial as well. Both are powerful pieces of marketing content that can be incorporated into your marketing plan to promote trust and confidence in potential new clients. You can highlight testimonials on your website, social media and even within emails, making them a versatile and powerful marketing tool.
Marketing 360® Reputation makes review generation easy through automated texts, emails and review monitoring across the most important review sites on the web.
Case studies
Another way to boost your authority and foster trust is by creating case studies that show off the results you’ve achieved for past clients.
Think about what type of results potential clients are looking for, and highlight how you’ve achieved those results for past clients. Including visuals, like charts, a brief description of your services and basic information about the client you helped will paint a picture of how you work with clients and the results new clients can expect.
Blogs
Blogging is a great way to show your website visitors that you know your stuff. Writing about relevant topics and industry news doesn’t just highlight your expertise — it shows that you keep up with what’s happening in your space. Plus, blogging can help improve your website’s overall SEO, and can help you attract more relevant website traffic that’s interested in the services you offer.
Don’t know where to start? To find inspiration, take a look at competitor blogs, industry news sources and perform keyword research to see what search terms are popular among your audience.
Trust Marketing 360® with your consultant marketing needs
As a consultant, finding the time to market yourself can be hard. Marketing 360 makes it easy to market your business, all from one platform. From our reputation management app, to professional content writing services, we can create a marketing strategy that works for you. Learn more about our consultant marketing services and view our plans and pricing today.