Every spa-goer knows the value of a spa day. A day of relaxation and pampering is needed every once in a while, especially for special occasions. Such spa days are a valuable source of income for spas, but sustained business growth can’t depend on these one-time purchases. 

On the other hand, subscription-based services are a reliable source of income and can keep your calendars full. Learn how to use subscription-based services to attract more clients and grow your spa. 

Find the right payments provider

If your current payments provider doesn’t offer subscription billing, now’s the time to switch to one that does. Marketing 360 Payments lets you set up automatic billing at any interval you like. You can create subscription-based services billed weekly, monthly, quarterly or even yearly depending on your subscription offerings. 

With Payments, you can even do one-time charges service upgrades, like an extra 10 minutes of massage time or an added essential oil experience to your facial services. Plus, you can stay on top of your sales with real-time reporting so you can see what services are bringing you the most revenue. 

Market your subscription plans

Now that you have the tools in place to set up your spa’s subscriptions, it’s time to get the word out! 

Email marketing: Let your current email subscribers know about your new subscription offerings via email. 

Paid ads: Capture the attention of people looking for spa subscriptions in your area with a targeted paid ad campaign. In Google Ads, you can choose what keywords to target, what area to target and more, so you can show your ads to the most buyer-ready audience. 

Website: Let your website visitors know about your new subscription services by featuring them on the homepage of your website. In addition, you’ll want to create a new service page about the new subscriptions you offer, and what’s included in each. 

In-store: Lastly, signs and banners in-store can let existing clients know about your new subscription services. You can also train staff to promote subscription services to clients. 

About Marketing 360®

Get everything you need to manage and grow your spa or massage business from one platform. From email marketing tools and payments solutions to stunning spa websites, we have the tools and talent you need to get more customers and manage your business. Learn more about our plans and pricing.