Spa Marketing 101: Building A Website That Converts
November 5, 2021
In today’s fast-paced world, many people are looking to relax. Is your spa’s website attracting these relaxation-seeking individuals? If not, you’re missing out on potential customers, and losing their business to your competition.
Here’s how to build a spa website that converts:
1.) Make it mobile-friendly
People are on the go and constantly using their mobile devices not only to stay connected with family and friends, but to shop, make reservations, work and more.
Make it easy for these mobile device users to find and schedule services on your website by making sure you have a responsive and mobile-friendly spa website design. Make sure your pages are easy to navigate, and that your contact information is easy to access on mobile devices just in case someone wants to get in contact with you.
Having a mobile-friendly website helps you cater to potential customers that are on-the-go.
2.) Have great website content
Your website content should highlight what makes your spa different than all the rest. Whether it’s your unique service offerings, professional technicians, or commitment to cleanliness that help you attract customers, make sure that you highlight your strong points on your website.
And, your website content shouldn’t just be text. Incorporating images of your space, before and after photos, photos of staff and videos that show off your spa all give potential clients a great peak into what makes your spa the best choice for their needs.
Need help writing conversion-friendly website content for your spa website, or want our video experts to create a stunning promo video for your spa? Our marketing experts can help.
3.) Feature reviews
When someone is looking for a spa for a relaxing massage, or a hair salon to refresh their look, they want to go to a business that knows their stuff. Highlighting past client testimonials and reviews on your site creates valuable social proof, and shows your website visitors that you know your stuff.
Don’t have enough positive reviews to showcase? Marketing 360® Reputation makes it simple to grow your online reputation through automated review request emails. Plus, our Top Rated Local® reviews widget lets you highlight your positive star rating right on your website, making your business trustworthy to potential clients.
4.) Make it easy to schedule appointments online
Last but not least, make it easy for clients to book online by using online forms. Marketing 360 Forms lets you customize website forms for your business quickly and easily.
Grow your spa with help from Marketing 360®
Marketing 360 has the tools and talent you need to grow your spa. From stunning spa website templates to easy to use website forms, we have everything you need to manage and market your spa. Learn more and see our plans and pricing today!