Local SEO for Pest Control Companies: Tips and Tricks
July 27, 2021
Is your pest control marketing strategy not bringing you the right kinds of leads? To grow your pest control company you need to attract and catch leads — just like you catch your customers’ pesky pests. See how local SEO for pest control companies can help you grow your leads and eliminate your competition.
Make sure you have accurate online listings
First thing’s first, you need to make sure you have complete and accurate local listings across all the important online directories, including Google, Bing, Yelp and Top Rated Local®.
A local listing management tool, like Marketing 360® Listings, is the easiest way to optimize your local listings across the top online directories. With Listings, you can rest assured that no matter where your leads are looking, your business information is accurate.
Optimize your Google My Business
When you search for a local business on Google, one of the top sections on the search results page is the Maps listings (shown below).
Google determines what businesses to show in this section based on three criteria: distance, relevance and prominence.
To give your business the best shot at appearing in this coveted section, your Google My Business profile needs to be optimized. You can optimize your profile by taking the following steps:
Claim your business listing
Add a cover photo and profile photo
Fill out all relevant business details
Gather more online reviews on your profile and respond to reviews quickly (Marketing 360 Reputation can help with this)
Keep your business information accurate
Use Google posts to share helpful information and business updates
Create location-based service pages
While setting up and optimizing your local profiles is an important part of local SEO, there are also onsite SEO tactics you can use to help improve your local visibility.
One of these tactics is creating location-based service pages for your website. Location pages help you incorporate local keywords onto your site, which is an important part of local website SEO.
These location pages should have information about your different services, trust signals, such as online reviews or local awards, and contact information, such as a phone number, scheduling form or contact form, so people can easily reach your business.
Location service pages can help your website’s overall SEO and help you rank higher for local searches.
Connect with your community on social media
Social media isn’t just about staying connected with your family and friends. It’s also where people stay connected with the local businesses in their community.
Staying active on social media lets you connect with potential customers in your area and can also improve your trustworthiness.
To connect with your community on social media, try taking the following steps:
Complete your social profiles by uploading a profile photo and banner photo (if applicable), and filling out business details, such as phone number, website URL and service area(s)
Create regular social posts that share relevant, useful information (it’s important to not be too sales-y on social media, or you’ll risk losing followers)
Follow businesses, community pages and local figures in your area
Engage with other people’s posts by liking, commenting and re-sharing posts when applicable
Catch more leads with help from Marketing 360®
Marketing 360 is an all-in-one pest control marketing platform that takes the guesswork out of growing your pest control company. From marketing tools, like our Social app and Listings app, to our helpful paid ad specialists and content creators, we have everything you need to get more leads and grow your business. Learn more about our plans and pricing today.