Jazz Up Your Dance Studio’s Marketing Plan With These 3 Tips
July 6, 2021
Want to shimmy and shake your way to more members at your dance studio? See these three tips for improving your dance studio’s marketing strategy.
1.) Harness the power of reviews
Online reviews are a local business owner’s best friend. Not only do they help improve your online reputation, but they can also improve your appearance in local search results.
Google Maps looks at three things when determining what businesses to show in local search results: distance, relevance and prominence. While you can’t control how close you are to your potential clients, you can positively influence your local ranking by getting more positive reviews on your Google My Business listing.
There are many ways to ask for reviews and build your online reputation, such as verbally reminding your students to leave an online review or displaying signs in your studio that ask for online feedback. However, you’ll get the most out of your reputation marketing efforts by using email marketing automation.
When you set up email marketing automation to ask your clients for online reviews, you take the manual work out of building your online reputation. Instead, review request emails will go out automatically, so you can spend more time with your students.
2.) Put your best foot out there with a stunning website
Just as a dancer’s uniform should accentuate their moves and set the stage for a stunning performance, your website should highlight what makes your dance studio stand out from your competition.
A dance studio website design should incorporate the following elements:
1.) Usability: First and foremost, you want potential students to have a positive website experience. You can do this by making your website mobile-friendly, having a clear navigation structure and using other website design elements to make their browsing experience easy and enjoyable. Our website building tool, Marketing 360® Websites, has dance studio website templates ready to go, so you can build a stunning website, even if you’re not a designer.
2.) Information about your products and services: People are on your website because they’re interested in your dance studio. Make it easy for them to find information, such as your current classes, class descriptions, upcoming dance courses and information about your instructors.
3.) Client testimonials: Showcasing client testimonials on your website can help increase your trustworthiness in the eyes of website visitors. The Top Rated Local® badge allows you to showcase your online reviews on every page of your website, so you can show website visitors your impressive star rating.
4.) Contact information: Do you want your website visitors to call you directly, fill out a form or visit your studio in person? If so, make sure you have your contact information easy to find on your website.
3.) Show up in search results with paid search ads
When you want to build your lead list, fast, paid search ads can help. From choosing what geographical area you want to show your ads in to determining what search terms to target, paid search ads let you create custom ad campaigns that target people who are interested in what your studio offers.
For example, say you’re running a summer dance camp for 13-16-year-olds. You can choose keywords, such as “summer dance class,” “dance camps for teens” and “summer camp for dancers,” to show your ads to people who are actively searching for what you’re offering.
Paid ads need to be monitored to make sure they’re bringing new signups to your studio. Setting up conversion tracking through Google Analytics can help you see what ads are converting and where to make adjustments to your campaign to see measurable success.
Marketing 360®’s paid ad experts can help by setting up multi-channel ad campaigns that get you in front of the right audience, fast.
Grow your dance studio with Marketing 360®
From stunning dance studio websites to email marketing tools, Marketing 360 has the tools and talent small business owners need to grow their business. Learn more about our plans and pricing today.