Ready to accept more clients to your therapy practice, but not sure how to get your therapy practice’s name out there? Learn how to market your therapy practice online so that you can reach people who can benefit from your services.
1.) Have a professional website
Your website is often the first impression you’ll make on your potential clients. A secure, well-designed and informative website will make a good first impression, while a dated, sparse website will not.
Whether you choose to design your website yourself, use a website template from Marketing 360® Websites, or use a professional website designer, it’s important that your therapist website has the following elements:
Top-notch design: While your website content is important, the first thing your website visitors notice will be the overall design. To make the best first impression, make sure your website design is mobile-friendly and responsive. Your web design should also feature an intuitive navigation so that your visitors can find the information they’re looking for, fast.
Practice details: Include important details such as your practice areas, location, hours, and provider information on your website. This can be done through individual service pages, a practitioner bio section and a contact page. You can also put key practice details like your phone number, hours and address in the footer of your website so that it’s visible from every page.
Trust signals: When looking for a therapist, people want to choose someone they can trust. Having trust signals on your website can show visitors that your practice is trustworthy, and can improve the overall success of your other online marketing efforts. Trust signals include things like online reviews, associations you belong to, accreditation and awards you’ve received, and your therapists’ education details.
2.) Manage your online reputation
Reviews and referrals are an important piece of your potential clients’ journey. Whether they’re asking their friends and family for a recommendation, or looking up therapists on online review platforms like Healthgrades and Vitals, building your reputation should be high up on your marketing to-do list.
Thankfully, building and managing your online reputation is easy when you use a reputation management tool like Reputation. With Reputation, you can create automated review request emails and monitor your reviews across the web from one place.
Another way to use reviews in your online marketing is showing them off using Top Rated Local®‘s review widget. Embed it on your website to show your practice’s Rating Score™, which averages your reviews across Google, WebMD, Healthgrades, Vitals and more.
3.) Use paid ads to attract new clients
Stake your claim at the top of search results by using paid ads. You can choose what keywords to target, where to show your ads, what demographics to target and more, making paid ads an effective way to drive potential clients to your website, fast.
For example, say your therapy practice is located in Austin, TX and specializes in therapy for children and teens who have ADHD. You can target Google searches such as “ADHD therapist Austin” and “therapist for teens” to show your ads to people who are interested in the services you offer. You can even filter by age and zip code to fine-tune your ad to those who are most likely to contact your practice for more information.
Marketing 360’s paid ad specialists can help you set up an optimized paid campaign that brings the right kind of traffic to your website. Plus, we’ll set up tracking so that you can tell how your paid ad efforts are performing.
Grow your therapy practice with Marketing 360
Marketing 360 has the tools and talent you need to connect your practice with clients in need of the care and services you offer. Learn more about our plans and pricing today.