Want to improve your lead flow and book more jobs for your roofing company? It all starts with your local presence. 

Whether you serve a small city or you have locations that serve s a larger region, your roofing company is only as successful as your local presence. 

See how to own your local presence and see more leads with these tips:

Optimize your Google My Business page

The first thing every roofer should do when building their local reputation is claim and verify their Google My Business profile. Not only does this give you access to respond to reviews, but claiming your profile lets you update important business details that people in your area want to see. 

Claiming and optimizing your business profile can also improve your local ranking on Google. As Google puts it, “To maximize how often users find your business in local search results, ensure that your business information in Google My Business is accurate, complete, and engaging.” Be sure to fill out any relevant business information, and upload images of your team and work to make your profile stand out. 

Get more online reviews

Another way to increase your local visibility is to increase your online review count. Platforms like Google, Yelp and Top Rated Local®, are common ways that people search for roofing contractors in their area. These sites help people determine what companies are highly reviewed in their area, and can ultimately sway them to either choose or not choose your business. 

If your company is lacking positive reviews on these sites, you’re losing leads to your competitors. Build your online reviews by setting up automatic review request emails and/or texts to send to your clients. A review app, like Marketing 360 Reputation, takes the legwork out of gathering reviews and can help you build your authority on popular reviews sites around the web. 

Connect with your community on social media

While social media used to be about sharing life updates, photos and memes with your family and friends, people are now using social media to find and follow their favorite local businesses. 

If your roofing company doesn’t have social media profiles, or if you’re not actively using them, it’s time to improve your social media strategy. 

Regularly posting on social media can increase your engagement and following, and also improves your online authority. 

Connecting with your community by following businesses, associations and local personalities in your area can also help expand your reach and brand presence. In addition to posting to your own social profiles, you can like, comment on and share others’ posts to build your community presence. 

A social media tool, like Marketing 360 Social, can help you save time on social media management by allowing you to schedule social posts in advance, and showing social performance metrics, all in one place. 

Up your content strategy

Does your current website showcase all the areas you serve? Upping your content strategy and creating location-specific service pages and other website content can help your website appear more often for local search results. 

These pages can include things, like the neighborhoods you serve, details about your services and products and team bios. It’s also important to include contact information on these pages so that people know how to get in touch with you for a service request or quote. 

Try out Google Ads

Lastly, a quick way to grow your roofing company’s local presence is by using a paid ad strategy on Google ads. With Google ads, you can choose what search terms you want your website to show up for in Google, and pay to show your website at the top of search results. This leads to more website clicks, brand awareness and leads for your roofing company. 

About Marketing 360®

A strong local presence is critical for your local roofing business’s long-term success. Marketing 360 can help you build your local presence through easy-to-use marketing tools, as well as marketing services like paid ad management, content marketing and more. Learn more about how we help roofing companies grow their businesses, and view our plans and pricing today.