Want to grow the success of your painting company? As a professional painter, you know the ins and outs of your job and can tackle even the most challenging painting jobs. But, do your customers know the level of skill you have? 

Online reviews are one of the most powerful marketing materials a painting company can have. Learn more about how you can use online reviews to get more leads and grow your painting business. 

The power of reviews

Trust is an important part of the decision-making process when someone is looking for a painting company. Whether they need a painting company for their home or business, they want to trust that the company they choose is professional, experienced, and can deliver the best quality work. A person’s home and business are some of the most important investments they’ll make, and they want to make sure any work done is up to their standards. 

Enter: Reviews. While any company can tell people that they’re “the best” in their fields, reviews are what actually prove it. Reviews from past customers provide powerful social proof that many people look for when choosing what painting company to hire. 

How to get reviews

Of course, to leverage the power of reviews, you first need to have them! Automated review generation is one of the most efficient and effective ways of getting more of your customers to write you a review. 

You can automate your review generation process in a couple of ways. First, you can set up automated review request emails to send to your customers after you have completed their painting service. Or, you can send automated review request texts to text customers as well. 

These review requests can be set up to go to your most important online profiles such as Google My Business, Facebook, Houzz or Angie’s List, so you can direct reviews to the places that matter most for your business. 

A review generation tool, like Marketing 360® Reputation, makes it easy to set up automated review requests so you can start growing your online reputation, fast. 

How to use reviews

Once you have a variety of online reviews, it’s time to put them to use! Reviews don’t just have to live on the site they were made on. Using them within your marketing efforts can help you use the power of reviews to attract more customers in many ways. 

On your website: Create a reviews page on your website where you can show off your best customer testimonials, and use them on your homepage as well to let new website visitors see your outstanding reviews right when they get to your site. 

On social media: Sharing reviews on your social media profiles is an easy way to build trust and generate new social content. A tool like Marketing 360 Social® lets you schedule social posts ahead of time, so you can keep your social profiles active even when you’re on a job. 

In digital TV ads: Digital TV ads are a fantastic way to reach potential customers in the areas you serve. Incorporating reviews and testimonials into these advertisements can help build your reputation, and let viewers know that your painting company is one they can trust. 

Grow your painting business with help from Marketing 360®

Marketing 360 has all the tools and talent you need to grow your painting business. From our online reputation management tool to our team of ad experts, we can help you harness the power of online reviews and create a custom online marketing plan just for you. Learn more about our plans and pricing today!