Is your garage door company looking to attract more leads to grow your business? If so, ads can help. Whether you’re just starting out or have been in business for years, ads can help build your brand awareness and reach potential customers in your area. See three ways you can use ads to grow your garage door company. 

1.) Grow your brand awareness

Chances are, you’re not the only garage door company in town. When you’re up against your competition, you need to make sure your name is the one that comes to mind when someone needs garage door services. Online ads can help get your name out there so that when someone needs your services, they think of you first. 

OTT (over the top) ads are a great way to get your brand name out there. OTT ads appear on some of the top digital streaming services, like Roku, Amazon Fire TV, Apple TV, Xbox and more, and offer a targeted, skip-free way to reach your customers. You can capture viewers’ attention with your brand name, colors, and a brief description of your company. Plus, you can target your ads to people in your area, so you can rest assured that your ads are reaching potential customers. 

2.) Attract potential customers at the right time

While building brand awareness helps you attract customers in the future whenever they need your services, you also need to reach customers who need your services right now. 

Running ads based on search engine queries is a great way to target people who are actively searching for your services. For example, say you’re a garage door company located in Austin, TX. You can run ads that target searches, like “garage door companies Austin,” “new garage door Austin” or “garage door repair services.” Getting in front of customers at the right time is a great way to capture new leads and grow your book of business. 

3.) Grow your community

Last but not least, every business knows the value of word-of-mouth and referrals. The larger your community of happy clients, the more referrals you’ll receive. 

But, to harness the power of referrals, you need to stay top of mind for your past customers. Social media is a great way to do just that. Ask your past customers to follow you on social media. Then, keep their attention by posting engaging content — this will keep your brand top of mind so that whenever their friends or family are in need, they’ll remember your name. 

But, growing your social following can be tricky. Social ads can both help you grow your followers and can target people in your area that may be interested in your services. 

Grow your garage door business with help from Marketing 360®

Want to grow your garage business but don’t know where to start? Marketing 360® offers marketing services for garage companies including paid advertising, social media marketing, content marketing, and more. Learn more about how we help garage companies manage and grow their business, and see our plans and pricing today!