As an event planner, your event planning business is only as strong as your upcoming calendar. When you want to fill your schedule with more events, consider your event planner marketing strategy. Whether you’re just getting started or growing your team, read on to see event planner marketing tips that businesses of any size can use. 

1.) Get social

Events, by their very nature, are social. Whether you’re planning a wedding, a conference or a pop-up event, you’re working with many people to make the event a success. And, as event planners know, every show-stopping event is backed by a team that works hard and works together. 

Show your team some love on social media by tagging them in event photos and posts. For example, when you share a post on Instagram showcasing your latest wedding, make sure to tag the florist, event decor company, A/V company and anyone that helped make the event a success. Not only does this help build your relationship with these vendors, but it gives them the opportunity to share your social posts with their own followers. 

Tagging the event location is another great way to start building your social presence, and to get your event planning business in front of your target audience’s feed. When you tag the location of your events, those searching for the location on Instagram can see your photo and the work your team is capable of. 

2.) Build your online reputation

Any event planner can say they’re the best. What proves it is reviews and testimonials from your past clients. And, when someone’s wedding, work conference or product launch is on the line, they’re looking for an event planner that they can trust.

91% of 18-34-year-olds trust online reviews as much as personal recommendations. Growing your online reviews on places, like Google My Business, Yelp and Facebook, shows potential clients that your event planning company is trustworthy and professional. 

With reputation management software, like Marketing 360® Reputation, growing your online review profile is easy. You can set up automated review request emails and text messages to send to your clients after events, and monitor all your online reviews from one place. 

3.) Use your website to your advantage

Think of your website as a 24/7 salesperson. When someone comes to your site, what will they think of your business? Will they be impressed with your website design, your images and what you have to say? 

A professional, optimized website can help you attract more website visitors while improving the success of your online marketing efforts. Your event planner website should have the following: 

1.) Beautiful imagery: Show off the past events your team has worked on. A portfolio page is a great way to display event images and details about your past projects.

2.) Testimonials: As mentioned before, your reviews can greatly influence potential clients. A testimonials page, or the Top Rated Local® Badge, lets you highlight positive reviews from your past clients while building trust with your new ones. 

3.) A mobile-friendly design: In the first quarter of 2021, mobile devices (excluding tablets) generated 54.8 percent of global website traffic. If your site isn’t responsive for mobile browsers, you’re not catering to a large percentage of online traffic. A mobile-friendly, responsive website will give mobile browsers a positive experience, and can even help improve your ranking in search results. 

4.) SEO-optimized content: The more often people are finding your website in search results, the more opportunities you have to turn them into paying clients. One way to improve your website traffic is by planning your website pages with SEO in mind. That means creating keyword-rich service pages, optimized FAQs and relevant and useful SEO-optimized blog posts. The more high-quality content there is on your website, the better your SEO will be. 

Grow your event planning business with Marketing 360®

Get more clients in your books this fall with Marketing 360. From our ready-to-go event planner website templates to our online marketing tools, we have everything a small business needs to grow. Learn more about the #1 Marketing Platform® for small businesses and view our plans and pricing today.