Growing a chiropractic practice isn’t easy. It takes time and effort to grow your patient list and optimize your practice’s marketing strategy.
But, there are a few online marketing techniques you can put to use almost immediately to drive more traffic to your business. Best of all, they don’t take advanced knowledge or a ton of time to implement. And with Marketing 360® in your corner, you’ll have a dedicated marketing success manager to help you every step of the way.
Whether you’re starting a new chiropractic business or need help growing your established practice, these tips can help you grow your client base, retain your existing customers and improve your practice’s online presence.
Ask for more reviews
Online search is an important part of finding a chiropractor. People want to use a chiropractor that is convenient to where they live, trustworthy and accredited.
Establish trust through online reviews. Using the concept of social proof, online reviews can help ease potential clients’ nerves and show that your practice is one that they can trust. 82% of customers read reviews for local businesses. If your business is lacking positive online reviews, you’re losing patients to competition that has a better online review profile.
Online reviews also play a part in local search engine optimization. The more positive online reviews your business has on Google My Business, the more likely you’ll appear for relevant searches. As Google puts it, “High-quality, positive reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location”.
Online reputation management tools, like our Reputation app, can help you manage your online reviews and improve your online reputation. See all your reviews in one place and easily request reviews from your past patients with our text message and email review request features.
Connect with your community
Connecting with your community through social media can help you retain current customers and attract new ones. Being active on social media can help you grow your brand identity, establish social proof and reach your target audience.
Here are a few tips on how to make your social media marketing efforts more effective:
1.) Know where your customers are
Focus your efforts on the social media platforms that your audience uses most. Whether that’s Instagram, Facebook or TikTok, posting regularly on your most important channels can help you reach a more conversion-ready audience.
2.) Post valuable content
Attract more likes and website visits by posting valuable content that your customers care about. Maybe it’s a demo video showing a great new stretch or an image that explains the signs people may see when they need to visit a chiropractor. Posting informative content like this doesn’t just show that you know your stuff —‚ it adds value to your customers’ lives.
3.) Use a social media post scheduler
Using a social media post scheduler, like Marketing 360 Social, to plan out your posts saves you time and makes it easy to keep a consistent posting schedule.
4.) Show your personality
There are many chiropractors on social media. What makes you different? Show your personality and highlight the benefits of your practice to stand out among the rest. An office tour and team member highlights are a great way to give your audience an inside look at your practice.
Watch this video to learn more about how social media can grow your business.
Grow your practice with Marketing 360
When you use Marketing 360 to grow your practice, you can get back to what matters most: your patients. While you align your patients for less pain and discomfort, we can help align your digital marketing strategy for more business growth.