As an owner of a flooring business, you work hard. From sourcing the perfect flooring for your clients and installation setbacks to managing the back-end of your business, it can be difficult to find time to market your business.
Thankfully, there are a few easy ways to get your name out there and start seeing more leads.
#1: Take before and after photos
People replace their flooring for different reasons. Whether their existing flooring is showing signs of wear, has sustained flood-related damage or simply isn’t what they like aesthetically, every homeowner that’s looking for new flooring has one thing in common: they want the end result to look good.
Make it a habit to take before and after photos of every job you complete. These photos help highlight the quality of your work, and they provide high-quality content to use on your website and within your social media marketing efforts.
#2: Own your local presence
When people search for a flooring business, they’re typically looking for one in their area. To show up for these local online searches, you need to optimize and own your local presence.
Take the time to verify and optimize your Google My Business profile by adding relevant business details, such as your service area, contact information and website, and make sure to upload images of your work and team.
You can also take advantage of Google posts to increase engagement on your Google profile.
#3: Start a reputation management strategy
People don’t just want a flooring contractor that’s close to their home — they want one that knows their stuff.
Every flooring business can boast that they’re the best, but online reviews can prove it.
Make it a habit to ask customers to leave a review after you complete a job. You should also set up automated review request emails and texts to make it even easier for your customers to leave you a stellar review.
A reputation management tool, like Marketing 360® Reputation, makes it easy to generate more reviews and keep an eye on your online reputation, all from one place.
#4: Update your website
Your website is the backbone of your online marketing efforts. Whether someone hears about you through a radio ad, clicks on your website through the search results page or clicks on one of your paid ads, your website needs to quickly show them that your business is one they can trust.
A trustworthy website has the following elements:
A mobile-friendly and responsive design: Make sure your website visitors have a positive experience, no matter what device they’re on.
Unique, informative content: Show off your services and products on your website through well-written web content, including service pages, blog posts and more.
A strong value proposition: What makes your flooring business better than your competition? Is it your quality guarantee or your selection of flooring products? Your value proposition should be front and center on your website so that potential customers will quickly see what sets you apart from the rest.
A call to action (CTA): Don’t let your website visitors leave without contacting your business. Make it easy for them to take the next step by incorporating strong CTAs throughout your website. For example, “Call now for a free quote” or “Request your free estimate today,” are both strong CTAs that can help steer visitors in the right direction.
#5: Try paid ads
When you want to increase your website traffic and get more qualified leads, fast, paid ads are the way to go. A paid ad campaign through Google ads lets you pay to show your website at the top of search results to people who are searching for exactly what you offer. For example, if you’re a flooring business located in Washington, D.C., you can create ads that are triggered to show by keywords, like “new flooring Washington D.C.” and “flooring contractor in DC.” Better yet, paid ads let you accurately measure your results, so you can tell what ads are working, and which ones are not.
Let Marketing 360® help you grow your flooring business
Marketing 360 has all the tools and talent you need to grow your flooring business, all in one place. From our reputation management tool and our website designers to our paid ad specialists, we can help you grow your business through a targeted marketing strategy. Learn more about how we help flooring businesses grow and view our plans and pricing today.