As a flooring business, your business growth is dependent on finding new leads. But, leads aren’t just going to appear out of thin air. Promotion is key for finding new leads and bringing in new clients to your flooring business. 

In this guide, we’ll outline three ways to promote your flooring business so you can grow your business. 

1.) Own your local presence

When people are looking for flooring contractors, they’re searching locally. That’s why it’s important to own your local presence. 

But what does that mean? Let’s break down how local SEO works: 

Google Maps

Google Maps appears on the search results page below the paid ads, and above organic search results. This map section uses Google My Business profiles to show searchers local businesses near them. 

Your business’s ranking on Google Maps depends on three things: relevance, distance and prominence. 

To improve your relevance, make sure you complete your Google My Business profile with correct information, making sure to list your services, hours and contact information. 

To improve your prominence, get more online reviews. You can do this by using a reputation management app like Marketing 360® Reputation. Setting up automated email and text messages that ask for reviews helps you build your online review profile and strengthen your local presence. 

Last but not least, take advantage of Google My Business posts to share important business news, special promotions and more. 

Website SEO

Another key part of local SEO is making sure your website is optimized for local searchers. Make sure you list out the locations that your flooring company services, and create location-specific landing pages when needed. An ongoing blogging strategy can also help you grow your website’s local SEO and rank for local-based keywords. 

2.) Try paid ads

If you want your website to show up at the top of search results, and fast, paid ads are the way to go. 

For example, say you’re targeting people looking for flooring contractors in Denver, CO. First, you can set up your campaign to only show ads to people located in Denver, and even drill down to zip-code-level targeting. From there, you choose what keywords you want to appear for. For example, “Denver CO flooring contractors,” “flooring contractors near me” and “best flooring companies.” 

Depending on your daily budget, you’ll be immediately eligible to show your ad for relevant searches in your area. Just make sure you’re measuring your ad performance so that you can see what ad text, keywords and campaigns are resulting in leads. 

Want someone to create and manage your paid ad campaign for you? Trust the paid ad experts at Marketing 360. 

3.) Showcase your work on a stunning website

When it comes to choosing a flooring contractor, people want companies and contractors who know their stuff. After all, flooring is a long-term investment, and homeowners want their flooring to look good and stay sturdy for years to come.  

If someone finds you online, whether it’s through local SEO or a paid ad, they’ll end up on your website. If your website is out of date, not mobile responsive or not optimized for conversions, your marketing efforts won’t perform well. 

Make sure your website has clear images of the floors you’ve installed, glowing reviews from past clients and content that shows why you’re the best choice. And, make it easy for people to reach out to you via a phone call or online form. The easier it is for website visitors to reach you, the more leads you’ll get from your website. 

Let Marketing 360 help you grow your flooring business

We’re the #1 Marketing Platform® for small businesses for a reason. From local marketing tools to experienced website designers, we have the tools and talent small businesses need to grow. Learn more about our plans and pricing today.