50,000,000+ Emails Sent Through Nurture in 2020!
Marketing 360® Nurture is an app that makes it easy for small businesses to nurture leads and clients through automated email campaigns.
Whether asking for feedback, promoting deals or sending out tips and advice, beautiful templates and an easy-to-use editor allow business owners and marketers to build effective campaigns for any goal in minutes.
Nurture makes email marketing so easy, in fact, that in 2020, SMBs sent 51,273,308 emails to their clients and customers! Keep reading to learn why you should harness the power of email marketing for your business this year.
10 reasons to start email marketing in 2021
#1. Build strong relationships
Most marketing channels are devoted to getting your brand in front of a new audience, but email marketing is unique in that it’s most ideal for staying connected with your existing customers.
People who have already shopped with you in the past have also already bought into your message and put trust in your brand. That means they’ll be more likely to be responsive to your marketing efforts.
Furthermore, marketing to existing customers pays off, because they tend to spend more and are more likely to recommend your brand to others.
#2. Nurture leads
In addition to staying in contact with your customers, email marketing is also a wonderful option for nurturing leads who have shown an interest in what you have to offer but haven’t pulled the trigger yet.
For example, let’s say someone has spent a good amount of time looking at a specific product, and they’ve even gone as far as adding it to the cart, but they didn’t follow through.
Sending a reminder that the product is still there, waiting for them, will often give them the push they need to complete the purchase.
#3. Benefit from a high ROI
Did you know that the average ROI for email marketing is 4,400%? That’s significantly higher than any other digital marketing channel, and it’s why every small business should be taking advantage of email marketing.
Part of the reason why email marketing is such a great investment is that it helps to increase the average lifetime value of your customers rather than just focusing on one-time sales.
#4. Get your timing just right
Timing plays a critical role in effective marketing. And with easy-to-build automated email campaigns in Nurture, it’s easy to get your timing just right.
For example, shortly after someone has purchased a product on your website, send an email a few days later asking for feedback about their purchase and experience or recommending additional products they might be interested in.
You can also align campaigns up with holidays and other significant dates. And, since you can build campaigns in advance, your email marketing will be working even when you aren’t.
#5. Segment your mailing list
Your customers probably have a lot in common, but they have many differences as well, which means that likely won’t be able to effectively connect with all of them with just one marketing message.
By segmenting your mailing lists into different groups, you can group customers together based on all kinds of criteria, like purchase history, new subscribers, interests, etc., you can get the right message across to the right audience.
#6. Personalize your content
A key advantage email marketing has over other marketing channels is that it allows you to personalize your marketing emails for each and every recipient.
With dynamic content, you can send different versions of the same email to multiple recipients, without having to build out a different email for each recipient.
#7. Get reviews
Before deciding to work with a local business or purchase a product, the vast majority of consumers want to read reviews first. And, if you don’t have any (or they are old or poor), most people are going to choose one of your competitors.
The good news is that most people are willing to write reviews if you simply ask, and automated email marketing makes it easier than ever to consistently ask for reviews after every service or purchase.
Plus, email marketing gives you more control over where feedback is directed, with positive feedback being directed to reviews sites and negative feedback being directed to customer service.
#8. Connect instantly
When I check the mailbox, the direct mail I get usually goes straight into the recycling bin, or stuck in a drawer, where I don’t look at it for weeks, until I finally put it in the bin. But, when I check my email, I’ll often open marketing emails I’m interested in right away.
Of course, the timing of your emails can and will affect how many people open it, as well as when they open it. You can also increase your open rate by creating urgency in your subject line.
A key advantage of email marketing is that it’s immediate. This makes it especially ideal when you are marketing a time-sensitive deal or offer, like a 24-hour sale.
#9. Drive traffic to your website
Want to get more traffic to your website? Email marketing is the perfect way to give visitors a reason to come back to your website.
Through email marketing, you can recommend products or services, highlight deals visitors might be interested in, send out curated offers and more — all with links pointing back to your website.
Links pointing to your website from marketing emails isn’t just great for your website traffic, but it’s also helpful in getting your website ranked higher on search engines for key terms.
#10. Save money
Often, when small businesses think about marketing — particularly when it’s as effective and as beneficial as email marketing — the first they want to know is, “How much is this going to cost me?”
Cost is always an important consideration, and you’ll be glad to know that email marketing is one of the most affordable marketing options you have available to you.
Unlike with direct mail, you won’t have to worry about pricey printing or postage costs. And with the right email marketing software, you can build automated campaigns quickly, saving you time and, therefore, money.
Nurture has everything you need to build email campaigns, personalize your emails, segment your email lists and monitor your email marketing performance. Best of all, it’s seamlessly integrated with all of the other marketing tools you need, including the CRM, custom forms, design tools and more.
