Email marketing is a powerful tool for small businesses. It’s incredibly affordable and, most importantly, it works. But, a lot of small businesses don’t know where to get started. Here are three great email campaigns that every small business needs to take advantage of.

3 email marketing campaigns every small business needs

#1. Campaign to convert more leads and prospects into customers

Getting leads is just the first step. To make your leads count, you need to turn them into customers. Email marketing is a fantastic way to nurture your leads and make them customers. When someone fills out a lead form on your website, you may or may not have time to call them right away, but you can make sure that you stay in contact with email automation.

This email should thank your lead for filling out the form, inform them about the next steps in the process and tell them what to expect. This is also a good opportunity to build a little trust by including testimonials from your customers and/or links to your review profiles.

Value is the name of the game when you want to convert leads into customers, which means that email is also the perfect opportunity to reinforce your value proposition. Explain what you have to offer that others don’t, and give them a reason to choose you over your competitors.

#2. Campaign to increase customer lifetime value

Too often, marketing is focused solely on new customers. But one way that email marketing is unique from other small business marketing tactics is that it can be incredibly effective at generating repeat business and increasing the average lifetime value of your existing customers.

When someone makes a purchase, for example, send a follow-up email a few days later asking how they feel about their purchase. This is also the perfect opportunity to introduce them to other products that might complement their purchase or that they may also be interested in.

Another great time to nurture your existing customers is around the holidays. When a holiday comes up, send them an email letting them know what you can do to help them celebrate the holiday, whether that’s specific products or just valuable information they can use.

Seasonal emails also work great for service-based businesses. For example, lawn care companies can send emails in the fall about fall cleanup, in the spring about what to plant and in the summer about lawn maintenance tips.

#3. Campaign to get more reviews and referrals

For modern small businesses, reviews are like bread and butter. They are some of the most powerful forms of marketing content you’ll get, and prospective customers will want and expect to read reviews before they make a purchase or decide to trust you with their business.

What you say about your business or services only goes so far, but what your customers say about it is gold. However, getting good reviews can be tough, because people tend to only write reviews when they’re upset, which can skew your ratings. But, most people will write a review when asked.

Email marketing is the perfect medium for asking for reviews because it allows you to send feedback exactly where it needs to go. Send an email after a service has been performed or a purchase has been made to ask for feedback.

Your first email can be simple, with a thumbs up or down that they can click on. If they click the thumbs up, send them to a review profile where they can write a review for your business. If they click the thumbs down, send them to a private feedback form where they can give you their feedback.

Email marketing is a powerful tool for small businesses, and by automating email marketing through the CRM, you can send the right message to the right people at the perfect time.

Get started with email marketing for your small business! The Marketing 360® Nurture app has ready-to-go templates that can be customized for your needs and sent out to your email list in minutes. Learn more and see our plans and pricing.