Why You Need a Website for Your Personal Brand
June 1, 2022
A personal brand can be a powerful thing. It can help you build an audience, connect with like-minded individuals and establish yourself as an expert in your field, just to name a few of the many benefits.
Building a personal brand is a lot like building a small business. In order for your personal brand to be successful, you need to get the word out about it.
Just like with small business marketing, personal brand marketing has a lot of moving parts, and there are many places you should be marketing your personal brand. But, it should all point back to the same place — your personal brand website.
What is a personal brand website?
A personal brand website is the home base for your personal brand. It’s a place where people can learn more about you, connect with you and follow your work. Think of it as an online business card that you can share with anyone, anywhere.
If you’re not convinced yet, here are a few of the many reasons why you need a personal website for your personal brand.
10 reasons to build a personal brand website
#1. Control the narrative
Like we mentioned, there are a lot of different places and channels where you should be marketing your personal brand. And, while you can control what you say about your personal brand, you can’t always control what others are saying.
The one place where you do have total control is your personal brand website.
When you have a personal website, you have a place where you can share your story, in your own words. You can control the narrative and make sure that people understand who you are, what you do and what you’re all about.
By building your own personal brand website, you get to decide exactly what the message is and how it’s presented.
#2. Be more visible online
What good is building a personal brand if no one ever sees it? If you want people to see your personal brand, you need to be visible online.
And, one of the best ways to do that is to have a personal website.
When you have a personal website, you have a place where people can easily find you and your work. You’re no longer just a name or a face, you’re a brand with a website people can visit to learn more about you.
Plus, when you have a personal website, you can make sure that your website is optimized for search engines. That way, when people are searching for keywords related to your personal brand, your website is more likely to show up.
That means more visibility with people actively searching for what you have to offer, which means more high-quality leads for your personal brand.
Pro tip – Increase your visibility with content marketing
Optimizing your personal brand website for relevant keywords is just the first step toward building more visibility online. You also need to create content on a regular basis.
One of the best ways to do that is by adding a blog to your personal brand website. A blog is a great platform for sharing your insights, expertise and observations with the world.
Not only does blogging help you attract more visitors to your website organically (through search engine traffic), but it also gives you an excuse to share your website with your social media followers on a regular basis.
And, as we all know, the more people see your personal brand, the more likely they are to remember you and do business with you.
#3. Stand out from the crowd
There are a lot of people vying for attention online. And, if you want to stand out, you need to do something different than just having an active presence on Facebook or sending out the occasional tweet.
A personal website is a great way to make sure that you’re standing out from the crowd. When you have a personal website, you have a place to share your work, your thoughts and your ideas.
By sharing your original content on your personal website, you’re more likely to catch people’s attention and stand out from the rest.
#4. Look more professional
When you’re just starting out, it can be hard to look like an expert. That’s especially true if your personal brand isn’t tied to an existing business that is already well-known.
But, when you have a personal brand website, you have a place where you can share your work, your ideas and your thoughts with the world. This helps you build up a body of work that shows you’re an authority in your field.
Whether you’re hoping to be found by potential employers or clients, having a personal brand website can help you show that you’re an expert with talent and experience.
Pro tip – Keep your website design clean and simple
Don’t try to cram too much information or content into your personal brand website. Instead, keep the design clean and simple.
Not only will this make your personal brand website look a lot more professional, but it will help to highlight the most important parts of the webpage for visitors.
Plus, a simple website that’s not being dragged down by a bunch of dead weight will load faster and create a better user experience for your visitors.
#5. Build trust
What’s the biggest barrier to working with an unknown person, whether it be as an employee or contractor? Trust!
Trust is a critical piece of the puzzle in every industry. And, with the right personal brand website, you can go a long way toward building the trust necessary to work with you.
If you’re hoping to use your personal brand website to attract potential employers or clients, then you need to make sure that your website is one that people can trust.
Your personal brand website should be free of any errors and it should have a design that looks professional.
You should also consider adding reviews or testimonials from previous employers or clients. These can be powerful in building trust with potential new employers or clients.
#6. Help people get to know you better
When you create a compelling Facebook post or an interesting YouTube video, it’s just the first step. If you really want to make an impression, you need to make sure that you’re directing people to a place where they can learn more about you.
A personal brand website is the perfect place for people to land after being intrigued by one of your social media posts or videos. It’s a place where you can share more information about who you are and what you do.
And, it’s a place where you can control the message. When you have a personal brand website, you’re not at the mercy of Facebook’s algorithm or YouTube’s demonetization policies.
No matter how someone finds your personal brand online, having a website allows them to learn more about what you have to offer. The best part is that you get to control what people see and how they see it.
Pro tip – Give people a way to contact you
When you have a personal brand website, make sure that you’re giving people a way to contact you.
Whether it’s an email address, a contact form or even just a link to your social media profiles – make sure that visitors to your website can easily get in touch with you.
This is especially important if you’re hoping to use your personal brand website to attract potential employers or clients.
Make it easy for them to reach out and start a conversation with you.
#7. Establish yourself as an authority
In this day and age, people aren’t afraid to make bold claims that have little to no basis in truth. When you make a claim about your personal brand, it doesn’t hold much water unless you’ve established yourself as an authority.
Having a personal brand website helps to establish you as an authority in your field.
When you have a website, you have a place where you can share your work, your ideas and your thoughts with the world. This helps you build up a body of work that shows you’re an authority in your field.
If you’re hoping to attract potential employers or clients, then you need to make sure that your personal brand website helps to establish you as an authority.
The stronger your authority, the more likely it is that you’ll be able to attract the right kind of attention from potential employers or clients.
#8. Promote your brand 24/7
From social media marketing to online advertising, there are a lot of ways to promote your personal brand. However, there’s only one channel that will work for you 24 hours a day, 7 days a week, and that’s your website.
Your personal brand website isn’t just where potential clients and employers can go to learn more about who you are and what you do. It’s your 24/7 salesperson. It’s always working, even when you’re not.
Whether you’re busy or not, your website is always there to answer questions, inform leads and initiate the first steps toward conversion.
Pro tip – Build your personal brand website with conversions in mind
Not all personal brand websites are made equal. To ensure that yours works for you, you need to build it with conversions in mind.
That means making sure that your website is designed to funnel visitors toward a specific goal, whether that’s signing up for your email list, contacting you for services or anything else.
Your personal brand website should be focused on helping you achieve your goals. If it’s not, then it’s not doing its job.
#9. Gather key information about your leads
Not only is your personal brand website a great place to share who you are and what you do with the world, but it’s also a fantastic place to learn more about your leads.
Website forms make it quick and easy to gather key information from your website users that can help make improvements to your personal brand and drive success.
You can use forms to collect information like names, email addresses, phone numbers and even social media handles. Once you have this information, you can use it to follow up with leads, connect with them on social media or even just send them a personal thank you message.
Website forms are a great way to turn your personal brand website into a valuable lead generation tool.
#10. Drive your personal brand marketing efforts to a central location
If you’re like most personal brand marketers, then you’re probably using a variety of channels to promote your brand. You might be active on social media, blogging, email marketing, online advertising and more.
While all of these channels are important for promoting your personal brand, they can quickly become overwhelming and difficult to keep track of.
That’s where your personal website comes in.
Your personal website should be the central location for all of your online marketing efforts. It should be the one place that you send all of your leads, regardless of which channel they came from.
By driving your personal brand marketing efforts to a central location, you can make it easier for leads to learn more about you and take the next step toward becoming a client or employer.
No matter what your goals are, a personal website is a valuable tool that can help you achieve them. If you don’t have a personal website yet, now is the time to build one.
The Marketing 360® Websites app makes it quick and easy to build your own personal brand website, even if you have no prior website design knowledge or experience.
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