You can design the best, most beautiful website for your chiropractic practice, but it won’t do you much good if it never converts. To drive the kind of results you want, you need a conversion-based chiropractor website.

One of the best ways to encourage more conversions and gather key information about your prospective patients is to use website forms.

Types of forms to use on your chiropractor website:

• Consultation forms
• Appointment request forms
• Contact forms
• Newsletter signup forms
• Feedback forms

But, simply having a form on your website isn’t enough to get people to convert. Some website forms convert better than others. Here’s how to build website forms for your chiropractor website that are designed to convert.

5 tips for building forms that convert for your chiropractic website

#1. Focus on the main goal of the form

As I’ve already covered, there are many different types of forms that make sense on a chiropractic website. When designing your form, be clear about the goal you want to achieve with it and keep that goal top of mind.

What kind of information are you hoping to gather from the form? What is your main goal of the form? Also, think about your users and put yourself in their shoes. What are they hoping to get out of filling out the form?

Website forms that convert at a high rate aren’t just about getting a phone number or an email address. They are made to anticipate the needs of your leads and customers.

#2. Give people a reason to complete the form

People won’t fill out your website form for no reason. You’re asking for valuable information, like their email address or feedback about your business. To fork over the information you’re asking for, they need a reason.

Give people a reason to fill out your website form by providing value. That value may be a monthly newsletter chock full of key information, a free consultation or even an exclusive discount or offer.

It’s important to find the right balance when creating website forms. The more information you’re asking visitors to provide you in the form, the more value you need to provide for them in exchange.

#3. Keep the form short and sweet

The general rule of thumb with website conversions of any time — whether it be filling out a form, calling to schedule an appointment or making a purchase — is that the fewer the steps, the higher the conversion rate.

The last thing you want to do when designing forms for your chiropractor website is to be greedy. Only ask for the information you need to qualify a lead, nothing more and nothing less.

Eliminate any unnecessary or optional fields on your form, and make sure every field is easy and straightforward to fill out. Design your form so that it looks quick and easy to fill out by limiting it to a single column and labeling each field.

#4. Design forms with mobile users in mind

When designing forms for your chiropractor website, it’s important to remember that the vast majority of people who will be seeing it and filling it out will be using a smartphone or another mobile device.

If a form appears to be overly long or complicated on a desktop computer, you can bet that it will be an absolute nightmare on a mobile device.

Design your website form with mobile users in mind by making sure the buttons are large and clickable, providing pre-selected options that your visitors can choose from and keeping the form as simple as possible.

Every time you create a new form for your chiropractor website, test it out on your smartphone to make sure that it looks great and functions properly.

#5. Tell visitors what to expect

People may enjoy fictional mystery stories and even documentaries about true crime, but their love of mystery does not extend to their health or choosing a new chiropractor. People need to know what to expect when they fill out your form!

Set the proper expectations by giving your visitors a roadmap of what will happen after they fill out the form. This will help to ease any anxiety they may have and feel more comfortable sharing their information with you.

Including something like, “Get a free spinal adjustment!” or “Schedule an appointment,” will tell visitors what to expect when they give you their information while also giving them a reason to do so in the first place.

Forms can be a great tool for gathering critical information and getting more conversions from your chiropractor website. But they can only do so if you design them to convert.

Start building conversion-based forms for your chiropractor website with the Marketing 360® Forms app. See our plans and pricing.