Case Study: Moving Company Perfects Website Conversions
September 5, 2023
This moving company uses Marketing 360® to hone in on the best search traffic and convert it with an exemplary website design. This is how it’s done.
Local optimization
This moving company started with an intelligent strategy. There is no business or homeowner in the area of Columbus, GA who doesn’t find them. That’s because they’re all over page one of Google for moving searches in their area.
Here are their top organic results:
The strategy here is vital to note. While they work with clients outside Columbus, they optimize their website for searches that hit the primary target: people closer to their location. This ensures that they hit the bullseye and connect with moving company leads that are most likely to turn into business.
We sometimes see moving companies miss this. They target a big city 100 miles away or try to cover the whole state (where there’s more competition) while someone planning a move a mile from their location doesn’t know about them. You don’t want to miss the local leads.
This website is a perfect example of how to orient, persuade and motivate action. Here’s what you see above the fold:
They’re clear about their location
Multiple calls to action get leads to contact them
Special offer and discounts motivate action
Testimonials build trust
Below the fold they have moving company SEO content that further explains their services and uses their targeted keywords. Plus, they have testimonial content and trust badges to seal the deal:
This combination works to the tune of a 19.20% overall conversion rate.
This is not chance or luck. This is marketing using a proven strategy with perfectly executed tactics.