With Marketing 360®, you get a singular platform that has everything you need to manage and grow your small business. Our platform contains apps for social media management, content marketing, reputation management, multi-channel advertising, marketing and website analytics, creative design and more.

But, in 2020, no other app on our small business marketing platform was more popular than the Marketing 360 CRM. Here are a few ways you can use the CRM to grow your business in 2021.

How to grow your business with the Marketing 360® CRM

Centralize data for leads and customers

There are so many times when having customer data handy can make or break the customer experience you provide.

Let’s say, for example, you’re working with a customer to resolve a problem that they’ve already talked to two other people within your organization about. Making them start from square one and go through the entire process with each new person will only make matters worse.

With the CRM, you’ll be able to quickly and easily access notes and information about the customer’s previous experiences and interactions. Centralizing customer and lead data makes your customer service more streamlined and efficient.

Enhance your sales process

It’s no secret that having an efficient, effective sales process is a big part of what makes successful businesses successful. Luckily, having the right CRM on your side can help you make your sales process lean, mean and fruitful.

With the CRM, it’s easy to access the data you need to really dial in your sales process by determining which methods are driving results and which methods need to be improved or abandoned.

Not only does the standardization offered by the CRM help you to identify and address the cause of inadequate sales, but it will also give you the tools you need to better predict future sales.

Gain more insight into your customers

Shouting your message into the void and hoping the right person is listening may work from time to time, but it’s not exactly the most cost-effective way to market your business.

Effective, high-ROI marketing starts with really knowing your customers. By getting to know who they are and where they spend their time, you can get exactly the right message across, in the right places and at the right time.

The CRM is a powerful tool for managing important information about your customers, as well as giving you access to that data when you need it.

Segment your customer list

Unless you work in a very niche industry, your small business probably serves a wide array of people. And with such a diverse audience, it’s nearly impossible to find a single, unified message that will resonate with everyone.

Different messages hit differently, depending on all kinds of different factors, like what you’re interested in, what kind of background you have, where you live, whether or not you own a home, etc.

With the CRM, you’ll be able to segment your customer list based on different attributes, helping you send the right message to the right audience through email marketing, ads and more.

Increase sales

When someone buys a product or schedules a service with your business, it’s because they have a need to be met. Maybe the unmet need is something simple, like wanting to look great or enjoy something tasty. Or maybe the unmet need is more serious, like a plumbing problem.

Getting to know your customers on a deeper level using the CRM not only helps you market to them more effectively, but it also helps you really dial in on what they need. When you better understand what your customers need, you can do a better job of meeting their needs.

Using the CRM, you’ll have the data you need to fine-tune your sales process, your marketing strategy and even your products or services themselves.

Provide better service to your customers

Customer loyalty is invaluable to a small business. Loyal customers are more likely to spend more themselves, and they’re also more likely to tell their friends and family about your business. One of the best ways to earn customer loyalty is through great customer service.

According to Hubspot, 73% of customers cite friendly customer service as the reason they stay local to a brand. Additionally, 50% of customers will increase their spending after they’ve had a positive experience with a business, 67% say they would be willing to spend more in exchange for a better customer experience.

The CRM can help you dial-in and keep track of common customer complaints and problems. It can also help you monitor the performance of your customer service representatives and enhance your customer experience.

Generate more repeat business

Too often, small businesses are so busy pursuing new leads and getting their name in front of new customers that they let their existing customers fall by the wayside.

This is a sometimes-fatal mistake owing to the fact that it’s significantly more expensive to attract a new customer than it is to keep an existing one. Plus, new customers tend to spend less on average than existing customers do.

The CRM is a powerful tool when it comes to managing and maximizing existing customer relationships. It gives you everything you need to build long relationships with your customers and amplify the lifetime value of your customers.

Maximize your marketing efforts

I’ve said it before, and I’ll say it again, smart marketing is about being where your customers are, when your customers are there and with the right message in-hand.

Your messaging will never resonate with everyone, and you shouldn’t expect it to. By using the CRM to get to know your customers better, you’ll be more in-tune with the kind of messaging that works best for them.

Plus, the CRM can help you optimize your sales process, which will help you to maximize every single lead that comes your way.

The Marketing 360 CRM is fully customizable and designed to grow with your business. It’s the only tool you need to manage customers and leads, projects, staff, schedules and more. See our plans and pricing.