That’s why SEO for law firms is so important. Investing in your law firm website’s SEO can attract more organic visitors, and ultimately help you spend less on paid advertising.
But, SEO for law firms is no simple task. Here are our top tips for starting a winning SEO strategy for your law firm.
Don’t ignore long-tail keywords
Every lawyer wants to rank first in Google for searches like “criminal attorney” or “DUI attorney”. But with these popular searches comes competition. Only targeting highly-searched, competitive keywords can be difficult, and it takes time and effort to see results.
On the other hand, targeting less competitive, long-tail keywords can help bring new visitors to your website more effectively.
Put yourself in the shoes of your potential clients, and think of what they may be searching for in Google when they need your services. For example: “failed DUI test Austin” or “divorce lawyers with free consultation”. These longer search terms are still relevant to your practice and can help you get more qualified website traffic.
Content is key
Once you determine the keywords you’d like to target, create quality content around these terms (and lots of it). For example, you can create blog posts that take a deep dive into common questions your law firm receives, or videos that explain a certain legal topic. It’s also important to create individual service pages that contain information about the different practice areas your team specializes in.
A content strategist, like the ones at Marketing 360®, can help you create content ideas based on the most valuable keywords in your area, and put together a content calendar that drives SEO results.
Build your online reputation
One of the most important things people look for in a lawyer is their experience and credibility. They want a lawyer who can defend them and win their case. Things like online reviews and customer testimonials go a long way in building your law firm’s online reputation and attracting new clients.
Build your online reputation by using an online review management system to ask for online reviews, and monitor your review profiles across the web.
Marketing 360’s Reputation app lets you ask for a client review using email and/or texts, and monitors review sites for you so you’ll know whenever a new review for your firm is posted.
Own your local presence
Local SEO is all about consistency. You need to make sure your firm’s contact information such as your address, phone number, and hours are correct across the web so that people who need your services can contact you.
Local directories and online business directories such as Google My Business, Yelp, and Avvo often find business information online, and create profiles for them. Other internet users can submit business edits, and sometimes change the information about your firm, so it’s important to claim your listing and make sure it is accurate.
A local listing management solution like our Listings app lets you own your online presence and make sure online directories have correct, up-to-date information about your firm.
About Marketing 360
Marketing 360 is an ABA Member Advantage company and a proud supporter of the American Bar Association. We have the SEO talent and technology you need to get more clients. Learn more about our plans and pricing today.