Want to grow your HVAC company? SEO marketing for HVAC companies can help you see more online traffic, get more qualified leads and schedule more services. See our guide to SEO for HVAC companies to learn how to grow your HVAC business with this important marketing technique.
#1 Optimize your website
Your HVAC website serves as an important first impression for people who are searching for you online. If your website is slow, unresponsive or appears untrustworthy, it can hurt your chances of converting your website visitors into paying customers.
That’s why optimizing your website should be the first task on your SEO checklist. You’ll want to make sure your website is:
Trustworthy: Show potential customers (and search engines) that you’re a trustworthy business by making sure your site is secure. Hosting your site on https (Hypertext Transfer Protocol Secure) gives your website users a safer browsing experience, while also improving your website’s SEO.
Other ways to promote trust include proper branding and having trust signals, like industry awards, review badges and industry associations, displayed front and center on your website’s homepage.
Responsive: Make sure your website users have a good website experience no matter what device they’re using. This is especially important for mobile phones, as mobile accounts for approximately half of web traffic worldwide. Make your site is mobile-optimized by incorporating click-to-call functionality, having easy mobile navigation and using responsive text and images.
Easy-to-use: A simple navigation that clearly communicates where people can find your services, contact information and company information is another important part of optimizing your website. The easier it is for someone to find the information they need on your site, the better experience they’ll have.
#2 Own your online presence
Your online presence doesn’t stop at your website. Your business also exists in other places online, such as local directories, business sites and social media platforms.
Having correct, up-to-date information on these online profiles is beneficial for search engine rankings and for internet users alike. Not only will people be able to reach you no matter where they found you online, but search engines also view correct business information as a signal of authority.
Marketing 360®’s Listings app lets you control your online information on local app, directories and sites with just a few clicks, saving you time and effort.
To improve your review count and provide social proof, create an online review strategy. Marketing 360’s Reputation app lets you request reviews from past customers and monitor your online reviews, so you can get more reviews and respond to new reviews, fast.
#4 Create compelling content
Content is an important piece of the SEO puzzle that shouldn’t be overlooked. Regularly posting engaging, keyword-driven content can help you attract more organic visitors to your website.
For example, you could create the following types of content:
A FAQ section where you answer common HVAC questions
Videos to explain common HVAC tips and fixes
A blog where you can write about industry news and new service announcements
Detailed service pages about what your HVAC company specializes in