Reaching potential clients online is a crucial source of leads for law firms. After all, the more visibility your firm has in local search results, the higher the chance that people will contact you for their legal needs. See our tips on how law firms can win at local SEO and reach more potential clients in their practice area.
Own your local presence
First things first, make sure every lawyer directory, local business site and social media platform has correct and up-to-date information about your law firm. Incorrect or incomplete business information can hurt your firm’s online presence and result in lost leads. For example, if someone finds one of your local listings and wants to call you, but there’s an old or incorrect phone number, that’s a lost lead.
Marketing 360®’s Listings app helps law firms claim and own their online information across over 50 local sites and apps, saving you the time and effort needed to maintain your local information on your own. We make sure information, like your hours, website, email and phone number, stay consistent across the most important online profiles.
Get more reviews
Online reviews are important for many reasons. Positive reviews signal trust and show potential clients that your law firm is one they can trust with their case.
To get more reviews, try creating a review generation and management strategy. A tool, like Marketing 360’s Reputation app, allows you to track and monitor your reviews across the web, and send past clients review requests via email or text message.
Write location-specific content
Website content also plays an important role in SEO. Google names quality of content as one of the factors they look at in their ranking algorithm, so having useful and engaging content on your website can help you attract more organic visitors, while also helping potential clients.
Writing locally-focused content using local keywords can help you rank organically and improve your presence on Google search.
For example, you can write about the following topics:
FAQs in your area of law
Local cases
New local legislation that could affect potential clients
While it can take time to see the impact of new website content, you can get more eyes on your content by promoting it on your social media pages and using paid ads to expand your content’s reach.
About Marketing 360®
Marketing 360 offers the tools and talent you need to grow your law firm’s local presence and win you more clients. We’re an ABA Member Advantage company and proud supporter of the American Bar Association