It’s 2023, and it’s high time we had a chat about how to make your content marketing strategy as amazing as possible. We’re talking about getting your small business SEO and content marketing strategy working in your favor. Ready to learn the secrets? Let’s jump in!

Everyone loves a good story: Your brand’s got one, right?

Do you know what’s awesome? Stories. And guess what? Your brand has one! That’s right, we’re talking about creating a compelling brand narrative that will have your audience feeling all the feels. 

Imagine a small bakery, let’s call it “Tasty Treats.” When Tasty Treats shares the story about their grandma’s secret cookie recipe, they’re not just selling cookies — they’re selling memories, tradition and love. That’s powerful stuff.

Go big or go home: The magic of long-form content

You might think that short, snappy blog posts are the way to go, but guess what? Google and other search engines love long-form content that’s chock-full of value. 

So take the time to create in-depth, well-researched articles that will make you look like the expert you are. Your small business SEO will thank you!

For example, if you’re a real estate agency, why not write that ultimate guide on “How to Sell Your Home in 2023”? You’ll get more traffic, and your audience will love you for it.

Lights, camera, action: The power of video content

Did you know that viewers remember 95% of a message when they watch it in a video, compared to just 10% when reading it in text? Yeah, we know — that’s a huge difference! That’s why you should be incorporating video content into your content marketing strategy. 

Create a YouTube channel or use Instagram and TikTok to show off your products, share tips or give your audience a peek behind the scenes.

Think about it: a local landscaping company could have a wildly successful YouTube channel full of time-lapse videos of their stunning projects or how-to guides on xeriscaping. Who wouldn’t want to watch that?

Your customers have stories, too: Harness user-generated content

User-generated content (UGC) is like a gift that keeps on giving. Encourage your customers to share their experiences with your brand, and then use their stories, reviews and images in your marketing campaigns. Offering incentives, like discounts or exclusive offers, will definitely help!

Imagine the buzz a small fitness studio could create by launching a social media campaign featuring clients’ transformation stories. That’s some powerful content marketing right there and a testament to your services.

Hey, Google: Optimize your content for voice search

With more people using voice-activated devices, like Google Home or Amazon Echo, it’s time to make sure your content is optimized for voice search. 

Use long-tail keywords and conversational phrases that answer common questions your audience might have. That way, when someone asks their device for advice, your content will be there to help.

Recycle, reuse, repurpose: Make the most of your existing content

You’ve already put a ton of work into creating great content, so why not make the most of it? 

Repurpose and update your existing content to keep it fresh and relevant. Turn blog posts into infographic or turn popular posts into videos.

And don’t forget to update outdated info and add new insights. Google loves it when you keep your content fresh!

Emails aren’t dead: Use them to your advantage

Guess what? Despite all the buzz around social media, email marketing is still alive and kicking! You can use your content to grow and engage your email list. Send out newsletters that provide value to your subscribers, like sharing your latest blog posts, offering exclusive promotions or showcasing customer success stories.

Imagine a small online clothing store sending out a monthly newsletter with a blog post on seasonal fashion trends and a special discount code just for subscribers. Pretty sweet deal, right? And, the best part is that it will keep customers coming back for more. 

Let’s team up: Collaborate with influencers and industry experts

Here’s a fun idea: Why not join forces with influencers and industry experts to expand your reach and boost your credibility? Collaborate on content projects, like guest blog posts, podcasts or video interviews. Their audience will get to know you, and you’ll be able to showcase your expertise.

Picture this: you run a small craft beer brewery, and you team up with a popular beer blogger for a podcast episode about the brewing process. Not only do you get to nerd out about beer, but you also introduce your brand to a whole new audience!

Keep an eye on things: Monitor and adjust your content marketing strategy

Last but not least, you need to keep track of how your content marketing efforts are performing. Keep an eye on key metrics, like organic traffic, social shares and conversions, to see which content resonates with your audience. Use that info to refine your strategy and focus on what works best.

So, there you have it, your recipe for small business content marketing success in 2023. Remember, it’s all about storytelling, long-form content, video, user-generated content, voice search optimization, repurposing existing content, email marketing and collaboration. Keep tabs on how things are going and adjust as needed

Ready to take your content marketing strategy to the next level? Learn more and see our plans and pricing to find the perfect solution for your small business.