When a prospective customer is looking for a new brand or local business, most of the time, their search starts on a search engine, like Google or Bing. Content marketing is a key part of increasing your visibility in those searches.
People actively searching for exactly what you have to offer are dream leads for small businesses. With content marketing, you can get your business in front of those high-quality leads. Best of all, every click is free!
Content marketing can also build trust and authority in your brand, educate your leads and customers, and so much more. But, none of this happens overnight, and often, small businesses give up on content marketing prematurely.
Content marketing is a long-term strategy that takes time and consistency. But, when all is said and done, it’s well worth it.
Solar contractor maximizes organic success with content marketing
Over the past year, one Utah-based solar energy company saw 526K impressions, 7.6K clicks and 374 conversions, with much of their success coming from organic search.
Compared to where they were at this time last year, they’ve more than doubled the number of keywords they are ranking for.
How did they do it?
This solar energy company’s organic success started on their website, where they optimized their web pages with relevant keywords.
They created web pages for each of their services, which include professionally written, keyword-rich content.
They increased their organic visibility and drove organic traffic to their website by creating blogs for their website on a regular basis.
They published different types of content on their website to keep things interesting, including videos and infographics.
Conclusion
Content marketing is a critical part of a small business’s long-term success, but it can take time to start seeing results. Don’t give up on content marketing too early. Stick with it, and keep producing high-quality content. It will pay off eventually.
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