Case Study: SEO Delivers Big ROI
When organic search engine optimization (SEO) is really working, it delivers ROI like no other channel. Here’s a Marketing 360® client who’s experiencing this effect first hand.
SEO is a superb marketing channel when it comes to ROI. The beauty of the channel, of course, is that once you establish your ranking and traffic, you don’t pay per click. When you gain page one ranking for high-value keywords, the long-term payoffs can be major.
Unfortunately for many businesses, this dream remains unfulfilled. Without a well-planned strategy and consistent, long-term execution, gaining ranking on competitive keywords is difficult.
This is where the Natural Listing Ads® (NLA) program comes in. Our SEO content creators are the consistent force that generates high organic rankings.
Here’s a case study on how our team got strong results for an eCommerce client who sells party tents.
Keywords on the Rise
As we optimize a website and start adding content, one of the things we want to see is that Google is indexing and ranking the website for an increasing number of keywords.
Here is this client’s 4-month profile (click to enlarge):
Here is their period comparison report data:
Those are major increases on the main KPIs, highlighted by a 190.48% increase in conversions.
Each of their main target keywords has gained significant ranking (for example, for the date comparison the term “commercial tents” average ranking went from tenth place (10.81) to third place (3.51):
This business actually has a modest SEO budget, so these are stellar results. This was primarily the result of a website redesign that involved an SEO audit and a complete website update on all SEO aspects, including metadata and content.
Add a monster page every month, and the rankings really jumped.
This demonstrates the massive potential of this channel when it’s executed by the NLA® pros at Marketing 360®.
Can we get these types of results for your business? When results like this are possible, it’s certainly worth giving it a shot.
