This Marketing 360® bail bonds client excels in two areas:  high organic search rankings and incredible onsite conversion rates.  Here’s the rundown.

A bail bonds website that has an average of 2-3% conversion rates is doing something terribly wrong.  If only 3 out of every hundred visitors are converting on your bondsman website, you’ll be out of business.

The reason is that bail bonds deals with a client base that has an imperative, active need.  When you or someone you know is sitting in a jail cell, you’re not going to spend weeks contemplating what bondsman to hire.

One of Marketing 360’s oldest bail bonds marketing clients services Honolulu, Hawaii.  Their organic rankings are nice and neat:

Bail bonds Oahu – #1

Bail bonds Honolulu – #2

Bail bonds Hawaii – #3

They’ve achieved these rankings through consistent content optimization and blogging from their NLA® specialist.  Steady work over two years gets you high rankings.

Their lifetime conversion rate from organic search is 55.70%.  They’re turning half the people who arrive from search into leads.  Unbeatable.

It doesn’t hurt that they dominate the search results page overall.  They are on page one in top spots for the search “bail bonds oahu”:

This is how you dominate search results.

Their homepage/landing page requires nothing fancy.  Just stating what they do, where they do it, and – most importantly – giving people easy ways to contact them.

That’s what it takes when you have active leads who are ready to convert immediately.

• Be there when they do their initial search – the more places the better.
• Have a clean, professional design
• Use clear, easy to complete calls to action

If you have a bail bonds website that isn’t converting well, contact us for some help.  Desperate people convert fast or they don’t covert at all.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.