5 Reasons Every Business Needs A Good Content Marketer
July 21, 2021
Whether you’re trying to rank high in a Google search or you just want to get your message across to your customers in a relatable, user-friendly way, successful small businesses need content marketing.
The problem is that writing content takes time, and time is a luxury a lot of small business owners just don’t have. That’s why you need a good content marketer — someone who will create high-quality content (in the form of blogs, pages on your website, videos, social media posts, etc.) on a regular basis — on your side.
However, not all content marketers are made equal. You need someone who truly understands your business and what makes you special, your vision and also your audience. Here are a few more reasons to work with a good content marketer.
5 reasons your business needs a good content marketer
#1. Content marketing powers your website
Your website’s content is important for so many reasons. It tells people about your business, services or products, business information and so much more. It educates your visitors and demonstrates that you’re knowledgeable. And, it’s what Google and other search engines use to determine which keywords to rank your site for.
Since most internet searches start on a search engine, your ability to rank for relevant keywords can make or break your success — online and off. Without online visibility, there’s almost no point in having a website at all.
A good content marketer understands the connection between website content and organic rankings, and they can help to optimize your content for search engines with your best keywords. They also help you create content on a regular basis to boost your organic visibility and increase your rankings.
#2. Content marketing powers your social media marketing strategy
Back in the day, people mostly used social media to stay connected with friends and family. But, these days, it’s also where people go to look for new brands and local businesses. If you’re not on social media, you should be.
But, having a social profile on the platforms your customer base is using is just the first step. You also need an active presence, which means creating content on a regular basis that social media users want to follow.
A good content marketer will help you create social content that’s built for engagement. The more likes, comments and shares your content gets, the farther it will go and the more people will see it.
#3. Content marketing powers your email marketing campaigns
Most of your digital marketing efforts are about driving new leads to your business. Email marketing is essential because it fills a critical gap; it nurtures your leads and turns them into customers, and it helps you stay top of mind with your existing customers.
However, it’s important to realize that, while email marketing is important, not all email marketing campaigns are made equal. And, if you want your email marketing strategy to pay off, you need to power it with effective content marketing.
A good content marketer will help you create the kind of email content that drives results. From monthly newsletters and seasonal updates to drip campaigns that generate reviews, a good content marketer knows how to help you get it right.
#4. Content marketing powers your ad campaigns
In the above video, JB shares an excellent analogy for ads. He says that ads are like bananas on the countertop. At first, they look great, but they can get stale very quickly. After a couple of weeks, no one wants anything to do with them.
An ad that’s effective at first can lose its luster if it’s not updated frequently. By updating your ads, you can make them as effective as possible and continue to drive engagement, clicks and conversions.
A good content marketer understands that ads that sell aren’t salesy or spammy. They tell a story and make a connection. They constantly change and update their ad strategies based on what their target audience responds to and what’s working for them.
#5. Content marketing powers your sales team
There’s a reason why most small businesses don’t rely on cold calling these days to make sales. A cold lead is a lot less likely to convert than a warm lead, or a qualified lead, because they haven’t been primed to your message yet.
Whether someone is on the phone with your sales team because they saw your ad on Google or found you on Facebook, they’re calling you because of content marketing. Not only can content marketing help to drive better leads to your sales team, but it can also help those leads convert.
A good content marketer knows how to get your business in front of high-quality leads, and provide those leads with information they value, and convert them into customers. A good content marketer is a valuable part of your sales team.
Whether you hire a professional content marketer or do it yourself, every small business needs content marketing. It’s a critical part of your ability to succeed both online and offline, and it can’t be skipped.
However, content marketing isn’t something you can do once and forget about. An effective content marketing strategy is a consistent one. At the very least, you should aim to create one piece of content each week, which can be used and reused on your blog, social profiles, ads and beyond.
All of that content can really add up, which is why most small businesses could really benefit from having a professional content marketer on their side.