Venue Marketing Case Study: Maximizing Success With Strategic Advertising
June 20, 2023
Advertising is vital for successful venue marketing, but only if you get it right.
Effective tactics include bidding on branded keywords and long-tail search phrases. These keywords and phrases should link closely with your brand and what your potential customers might search for.
Choosing the right advertising platforms, like Facebook and Google, can boost your outreach significantly. Facebook’s detailed demographic targeting can help reach your specific audience, while Google is excellent for harnessing search intent.
The essence of impactful advertising is to target the right audience. Segment your market based on factors like age, lifestyle and more to make your ads more effective.
Finally, linking your ads to optimized landing pages is crucial for conversion. The landing page should align with your ad’s message and be user-friendly with a clear call to action. This streamlined approach helps convert viewers into customers.
Children’s party venue drives success with strategic advertising
One local venue — specializing in children’s parties and events — saw the power of strategic advertising firsthand.
In just 30 days, they’ve seen tens of thousands of impressions, hundreds of clicks and dozens of conversions, with much of their success coming from paid search.
Compared to the previous 30-day period, they saw a 217% increase in impressions, a 26% increase in clicks and engagements, and a 39% increase in conversions — all while spending 3% less on their marketing efforts.
How did they do it?
The first step toward success for this children’s party venue was choosing the right advertising platforms. They chose Google and Facebook, two of the most popular channels with parents in their area.
On Google, they targeted people who were searching for their services specifically through search ads.
By targeting long-tail search phrases, like “where to throw a birthday party,” they were able to get in front of people actively looking for what they had to offer.
They also bid on branded keywords for their Google Ads campaign. This helped them get in front of people searching for their business by name (and therefore, highly likely to convert), helping them increase their conversion rate.
They built brand awareness and increased their local visibility by advertising on Facebook. This helped them drive more valuable traffic to their website.
Finally, they directed leads who clicked on their ads to dedicated landing pages corresponding with the ad in question. This helped them convert more leads into paying customers.
Conclusion
Strategic advertising can be a transformative tool for venue marketing success. By deploying SEO techniques such as keyword bidding, leveraging powerful platforms like Facebook and Google, and focusing on your target audience, you can elevate your marketing efforts from merely attracting potential customers to securing actual bookings.
Remember, a truly effective marketing strategy doesn’t cast a wider net — it casts a smarter one.
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Account M34627
Screenshots taken on 6/20/23
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
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