Social media is a powerful restaurant marketing tool that can be used to increase local visibility and build an engaging presence. The reach of social media is far and wide, and it can be a great way for restaurants to connect with potential customers in their community.

In the digital age, customers are increasingly looking for convenient and interactive ways to find out about local restaurants and dining options. With the right strategy in place, restaurants can use social media to reach a larger audience.

For example, restaurants can use social media to promote their specials and discounts, create buzz around new menu items and even run contests or giveaways. They can also use social media to communicate with their customers, answer their questions and provide customer service.

Social media is also a great way for restaurants to showcase their unique personalities, allowing them to create a memorable brand and stand out from the competition. Restaurants should use social media to create a unique brand identity and build relationships with their customers.

Local pizza shop drives local visibility with social media management

One local pizza shop witnessed first-hand just how powerful the right social media management strategy can be for driving local awareness and visibility.

Over the past 180 days, they saw hundreds of thousands of impressions, thousands of clicks and dozens of conversions.

And, while social media management hasn’t led to many direct conversions for this pizza shop, it’s played an invaluable role in building brand awareness in their community, leading to more direct searches. Plus, their efforts on Google Business Profile and Facebook have helped them get found in local searches.

Compared to the previous 180-day period, they’ve seen a 40% increase in clicks and engagements, and a 44% increase in conversions and a 119% increase in new website visits. Best of all, they did it while also spending 15% less than the previous period on marketing.

How did they do it?

They maximized their social media management efforts by focusing on the platforms most popular with their local customer base — Google, Facebook and Instagram.

Optimizing their listings on Google Business Profile and other social media platforms made them stand out from other local pizza shops in their area, and helped them get found in “near-me” searches.

Another way they made their business stand out on Google and popular social media platforms was to get lots of five-star reviews.

Posting on their social media profiles on a regular basis helped them create an active online presence and connect with potential customers. And, by using the right hashtags, they ensured that the right people found their social media content.

By posting a variety of content, from promotions and discounts to pictures of their mouth-watering pizza and humorous gifs, they were able to create a strong, memorable brand identity.

Conclusion

Overall, social media is an invaluable marketing tool for restaurants hoping to build their local visibility and achieve success. With the right strategy in place, restaurants can use social media to reach a larger audience, engage with customers and spread the word.

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Account M27196
Screenshots taken on 4/25/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.